EP368: Features, Benefits, and Storytelling To Your Fans

What if music is the attention-getter in your career but not the main value driver? If this seems out of this world, it might deserve a deeper look...

 

In this episode of Creative Juice, Jack and Circa dive into the marketing behind Selena Gomez and Benny Blanco's new album "I Said I Love You First" and unpack the concept of features, benefits, and storytelling to your fans! Learn about her brand Rare Beauty and how it intertwines with her music strategy and revenue streams, as well as how to make your music releases fan-centric!

 

If you want to understand how to leverage your brand beyond just music, this episode brings insights from a music marketing story happening in real time!

 

DISCOVER:

1. How Selena Gomez's Brand Rare Beauty Influences Her Music Marketing

2. How Her Approach To Email Marketing Changed Leading Up To The Release

3. Why You Should Focus Your Music Releases On Your Fans

4. What Crowdsourced Content Does For Fan Engagement

5. Why Music Might Be The Loss Leader In Your Business

 

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

EP286: Dollars, Percentages, and Why Artists Stay Poor

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