Creative Shop Talk with Wendy Batten
How do I attract more customers to my store? How do I get more sales? How do I book out my shop's events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm while achieving more success and profits. In Creative Shop Talk, Wendy digs into the problems and solutions that "accidental shopkeepers" and hobbyists turned retail business owners face. Wendy dives deep in mindset and best practices for retailers with masterclass trainings, business strategies, expert guests and industry insiders, and more. Each episode is designed to help busy and passionate creative shop owners take action, work through their overwhelm and get focused on strategic business areas. Thinking about opening your own creative retail shop? Ready to stop playing shopkeeper and "winging" the business stuff? Looking for more foot traffic? Want to turn your brick and mortar into a viable business? Want predictable profits? Want to take the next step to run your store and not let it run you? Turn to Wendy Batten to take the proven steps to achieving your dream store, living your creative life and helping your amazing customers.
Episodes
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this episode, I'm sharing details of a conversation that challenged me to think differently about what's possible in business and life. I've been reflecting on the ways we can reach a point where things feel "good" so we stop stretching toward what could feel even better: more alignment, more jo...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
Struggling shop owners aren't struggling because they need more tools. Perhaps they are struggling because they've moved away from what actually matters for success in retail.
In this conversation, I sit down with Chris Deferio of the Keys to the Shop podcast to talk about what really ...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
What if spring cleaning your business had nothing to do with your shelves and everything to do with what's going on in your head? Let me explain.
In this episode, I'm talking about spring cleaning your retail business, but not in the way you might expect. We all know how to tidy up our...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
I'm hearing from so many shop owners right now about the sheer volume of donation requests coming through their doors and inboxes. Silent auctions, raffles, sponsorships, gift cards: it can feel constant. For many of us, it brings up a mix of emotions ranging from generosity to frustration.
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this episode, I'm reframing what customer loyalty really means for independent retailers. Rather than focusing on loyalty programs or post-purchase follow-up, I'll explain how customer loyalty is formed long before a transaction ever happens. From the first impression to the in-store experience,...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this episode, we're continuing our series on building an exceptional reputation in our retail businesses by looking at hospitality through a leadership lens. I'm joined by Stephanie Miller Vincent, founder of SMillerVision and former guest on the podcast. We dig into what hospitality really means...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this first episode of a three-part series, I'm talking about what it really means to create an exceptional brand in today's retail environment. I'm sharing what I'm seeing in shops right now and why being "fine" or average is no longer enough to stand out or stay relevant.
We'll look at how your ...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this final episode of the Retail Mystery Series, I'll walk you through one last fictional case where a well-established shop with a strong brand and large social media following was still not making money. On the surface, everything looked successful, but the business ultimately closed. Why?
Thi...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this episode of the Retail Mystery Series, I'll walk you through a common situation many shop owners experience but struggle to explain. Sales are strong. The shop is busy. Yet there is little cash left at the end of the day and bills are starting to pile up.
Through another fiction...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this 300th episode of the Creative Shop Talk Podcast, I'm sharing a personal reflection on what it takes to keep showing up in business over the long haul. Rather than revisiting past highlights, I'm sharing honestly about consistency, passion, and the ongoing work of building something that las...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
Why would a shop that has been open for over a decade, has loyal customers, strong brands, and steady traffic have stalled growth or even a decline in business?
In this second installment of the Retail Mystery series, I share the fictional case of a home decor shop owner who feels stuc...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this first Mystery March episode, I'm sharing a fictional case study about a thriving yarn shop that begins to see a quiet decline in sales after the owner steps back into her CEO role. On the surface, everything looks fine: is it the economy? What is going on?
Instead of blaming th...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this episode, I'm sharing a practical look at the power of a monthly business debrief. Sparked by a coaching client who resisted the process at first, this conversation walks through what a debrief actually is, why it matters, and how it can be done in as little as 15 minutes per month. We all h...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this episode, I'm talking with Level Up Mastermind & Inner Circle member Amy Cseh about how live social selling utterly transformed her retail business at her shop, Schoolhouse Salvage in Chagrin Falls, Ohio. Amy shares how live selling began as a way to use slow in-store hours more effectively and gradually...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this episode, I'm addressing a question that comes up often at the beginning of the year for many retailers, after the hustle and bustle of Q4 ends and we naturally start reflecting on what we want next. I'm talking directly to shop owners who are quietly wondering if it's time to ma...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
There is a retail trend I'm seeing that is growing across independent retail shops worldwide and I'm sharing all about it in this episode. Let's talk about analog wellness. So what exactly is it? I'm diving into just that in this episode: what it is; how customers are craving slower, more human expe...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
Many shop owners lead with good intentions, but being nice instead of kind can quietly create resentment, burnout, and instability in a retail business.
In this episode, I'm exploring a distinction that quietly shapes many retail businesses: the difference between being nice and being ...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
Ever find yourself wondering "Where do I start when I'm juggling multiple priorities in my retail business?"
You're not alone. I'm addressing this question that's been asked many times since Episode 290 dropped at the beginning of the year. In this episode, I'll lay out the most import...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode:
Have you ever dismissed something quickly by thinking, "That's not for me"?
I did. Twice on Christmas morning, if we are being honest. And both times, I was wrong.
In this episode of the Creative Shop Talk Podcast, I share two very real moments where I resisted things that...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode:
You know that shop down the street that always seems to be doing well? The one that looks calm, confident, and steady while everyone else feels frantic? In this Season 6 kickoff episode of Creative Shop Talk, I'm pulling back the curtain on what's actually happening behind the scenes and sharing my...
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