Creative Shop Talk with Wendy Batten
How do I attract more customers to my store? How do I get more sales? How do I book out my shop's events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm while achieving more success and profits. In Creative Shop Talk, Wendy digs into the problems and solutions that "accidental shopkeepers" and hobbyists turned retail business owners face. Wendy dives deep in mindset and best practices for retailers with masterclass trainings, business strategies, expert guests and industry insiders, and more. Each episode is designed to help busy and passionate creative shop owners take action, work through their overwhelm and get focused on strategic business areas. Thinking about opening your own creative retail shop? Ready to stop playing shopkeeper and "winging" the business stuff? Looking for more foot traffic? Want to turn your brick and mortar into a viable business? Want predictable profits? Want to take the next step to run your store and not let it run you? Turn to Wendy Batten to take the proven steps to achieving your dream store, living your creative life and helping your amazing customers.
Episodes
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
A profitable, smooth holiday season is not a lucky accident. It's what happens when someone who actually prepared gets to execute. And the best time to prepare? July. Join me and other retailers in Camp Q4 this summer to set yourself up for a kick-butt Q4! Camp begins with a fireside chat (opening coaching) on July 13th. Grab your sit...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
Fresh off my Level Up Mastermind retreat with retailers from around the world, I'm reflecting on something that feels increasingly important in retail right now: experiences. Your customers are looking for connection, meaning, and events they can remember.
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this episode, I sit down with best-selling marketing author and speaker Mark Schaefer to talk about what matters most for independent retailers in a world that's being increasingly shaped by AI. While technology continues to change how customers find the places they love to shop,...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
We have officially reached the middle of the year, and now is the perfect time to pause for just a few minutes to take an honest look at what we're building. Beyond reviewing numbers and planning for the months ahead, I want to pose a bigger question: is your business becoming a valuable asset, or hav...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this episode, I sit down with my friend Deanne Fitzpatrick of Deanne Fitzpatrick Rug Hooking Studio for an honest and raw conversation about AI, authenticity, and what it means to run a meaningful business. We talk about the parts of AI that feel helpful, the parts that feel icky, and why trust and...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this episode of the Creative Shop Talk Podcast, I'm sharing seven common patterns I see repeatedly with independent retailers who are working hard but still feeling stuck. These are habits, mindset patterns, and blind spots that can keep us from reaching the goals we truly want. As I was maki...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this episode, I'm sharing details of a conversation that challenged me to think differently about what's possible in business and life. I've been reflecting on the ways we can reach a point where things feel "good" so we stop stretching toward what could feel even better: more alignment, more joy, ...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
Struggling shop owners aren't struggling because they need more tools. Perhaps they are struggling because they've moved away from what actually matters for success in retail.
In this conversation, I sit down with Chris Deferio of the Keys to the Shop podcast to talk about what really dri...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
What if spring cleaning your business had nothing to do with your shelves and everything to do with what's going on in your head? Let me explain.
In this episode, I'm talking about spring cleaning your retail business, but not in the way you might expect. We all know how to tidy up our sh...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
I'm hearing from so many shop owners right now about the sheer volume of donation requests coming through their doors and inboxes. Silent auctions, raffles, sponsorships, gift cards: it can feel constant. For many of us, it brings up a mix of emotions ranging from generosity to frustration.
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With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this episode, I'm reframing what customer loyalty really means for independent retailers. Rather than focusing on loyalty programs or post-purchase follow-up, I'll explain how customer loyalty is formed long before a transaction ever happens. From the first impression to the in-store experience, ev...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this episode, we're continuing our series on building an exceptional reputation in our retail businesses by looking at hospitality through a leadership lens. I'm joined by Stephanie Miller Vincent, founder of SMillerVision and former guest on the podcast. We dig into what hospitality really means b...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this first episode of a three-part series, I'm talking about what it really means to create an exceptional brand in today's retail environment. I'm sharing what I'm seeing in shops right now and why being "fine" or average is no longer enough to stand out or stay relevant.
We'll look at how your re...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this final episode of the Retail Mystery Series, I'll walk you through one last fictional case where a well-established shop with a strong brand and large social media following was still not making money. On the surface, everything looked successful, but the business ultimately closed. Why?
This e...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this episode of the Retail Mystery Series, I'll walk you through a common situation many shop owners experience but struggle to explain. Sales are strong. The shop is busy. Yet there is little cash left at the end of the day and bills are starting to pile up.
Through another fictional ...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this 300th episode of the Creative Shop Talk Podcast, I'm sharing a personal reflection on what it takes to keep showing up in business over the long haul. Rather than revisiting past highlights, I'm sharing honestly about consistency, passion, and the ongoing work of building something that lasts,...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
Why would a shop that has been open for over a decade, has loyal customers, strong brands, and steady traffic have stalled growth or even a decline in business?
In this second installment of the Retail Mystery series, I share the fictional case of a home decor shop owner who feels stuck a...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this first Mystery March episode, I'm sharing a fictional case study about a thriving yarn shop that begins to see a quiet decline in sales after the owner steps back into her CEO role. On the surface, everything looks fine: is it the economy? What is going on?
Instead of blaming the e...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this episode, I'm sharing a practical look at the power of a monthly business debrief. Sparked by a coaching client who resisted the process at first, this conversation walks through what a debrief actually is, why it matters, and how it can be done in as little as 15 minutes per month. We all have...
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Episode Overview
In this episode, I'm talking with Level Up Mastermind & Inner Circle member Amy Cseh about how live social selling utterly transformed her retail business at her shop, Schoolhouse Salvage in Chagrin Falls, Ohio. Amy shares how live selling began as a way to use slow in-store hours more effectively and graduall...
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