Creative Shop Talk with Wendy Batten

Creative Shop Talk with Wendy Batten

How do I attract more customers to my store? How do I get more sales? How do I book out my shop’s events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm while achieving more success and profits. In Creative Shop Talk, Wendy digs into the problems and solutions that “accidental shopkeepers” and hobbyists turned retail business owners face. Wendy dives deep in mindset and best practices for retailers with masterclass trainings, business strategies, expert guests and industry insiders, and more. Each episode is designed to help busy and passionate creative shop owners take action, work through their overwhelm and get focused on strategic business areas. Thinking about opening your own creative retail shop? Ready to stop playing shopkeeper and “winging” the business stuff? Looking for more foot traffic? Want to turn your brick and mortar into a viable business? Want predictable profits? Want to take the next step to run your store and not let it run you? Turn to Wendy Batten to take the proven steps to achieving your dream store, living your creative life and helping your amazing customers.

Episodes

November 28, 2022 16 min

Show Notes 

 

Let’s have a quick coffee break together. 

 

It’s Game on!‘Tis the season to be all about the customer. They need your service, they want and need your products, and they need your expertise. 

 

At this stage of the game, it’s not about attracting new customers and putting marketing strategies in place. It’s all about nurturing the people you already know, love and trust. Remind them that you exist and that you can he...

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Copy editor turned food writer turned freelancer turned blogger turned content agency.Meet Lacy Boggs, content and copywriting expert! I think she can really help retailers in understanding the difference between copywriting, content, and the strategy surrounding the two and how to nail down their OWN brand voice! 

 

Copywriting

The copy that remains relatively static on your website

 

  • Your website copy shouldn’t just...
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    Show Notes 

     

    You’ll want your notepads out for this episode, friends!

    We’re talking to Level Up Mastermind member Amy Cseh who started her family run shop, Schoolhouse Salvage, back in 2012 just outside of Cleveland. She started as a heavy architectural salvage business that has evolved into a 10,000 square foot brick and mortar antique shop in a vendor model. Half of the square footage is devoted to vendors and the other half is ...

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    Show Notes 

     

    If you think you have to be on FB to grow your business, guess again!

    Meet Millie Blackwell - Owner of Mrs. Blackwell’s Village Bookshop in Greytown, New Zealand!

    Before opening her shop in December 2020, she and her husband owned digital businesses and did a lot of home renovations. Her shop is perfect for romantic, curious minds and romantic souls, a shop filled with books and creative items such as notebooks, jigsa...

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    Show Notes 

     

    There are two types of business mindsets I see a lot with shop owners: 

     

  • Fear & Lack mindset - Those just winging it and constantly thinking negatively.
  • Success & Solution mindset - Problem solvers who are confident and action-oriented.
  •  

    Sometimes we have to be honest with ourselves about which camp we live in a lot. 

     

    I want you to think like a pilot. Before you fly:

     

  • Prepare your flight plan - know where ...
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    Show Notes 

     

    My Dad is considered a retail guru. He was a leasing and mall manager for many years and used to speak at educational events in North America. One of his standard speeches was about The Karate Kid. I know right? What? 

     

    As I asked for more details about how The Karate Kid applied to business, I got a GREAT answer that I think you’ll love!

     

    First, we all start out as enthusiastic beginners like Daniel. We have all th...

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    Love on your people. That’s Michelle’s motto. 

    I am so excited to introduce Michelle Emmons from Vintage Me Boutique to you all!

    Michelle is a mom who started out crafting folk dolls, owned booths at various antique/crafter malls, and then opened her first shop in the 90’s. Everything she learned in those hard years building a business, helped lead her to opening her own boutique!

     

    Like many retailers, covid certain...

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    Do a good job and you don’t have to worry about money.” - Disney

    I recently attended a Women’s Leadership Conference at Disney World in Florida. Not only was the conference wonderful, but it gave me the opportunity to observe all the new things Disney is doing these days.

     

    We all know that Disney has quite the strategy that makes people pull out their wallet and buy, buy, buy. So today we’re going over those strate...

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    Your level of success will rarely exceed your level of personal development.” - Jim Rohn

     

    When things get hard, it’s important to surround yourself with other like-minded individuals. People who understand what you’re going through, have unwavering faith, and will support, encourage and bring new ideas to the table. 

     

    Today I’m answering some questions about my Level Up Mastermind group and how it can help you and ...

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    September 26, 2022 29 min

     

    Show Notes 

     

    Little things matter in the big picture. 

    We talk about the customer experience a lot around here. That’s because we want their experience to be perfect, right? We want them to have that intangible feeling when they think about your shop. Here are ten ways easy ways to level up your business without having to revamp your entire strategy.

     

  • A Clean Shop - Observe all the nooks and crannies.
  • Visual Chaos -Behind the co...
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    Hi, I’m Wendy. And I’m imperfect.

    I have made so many mistakes along the way and have lots of imperfections. I’ve had hard experiences and failures and am always working on improvement. We learn and grow from our mistakes, right? I’m sharing so that maybe you can learn from my mistakes/hard learnings. 

     

    Grab your pen, tune in and maybe you’ll see some things that you’re doing and feel like, “you know what, we’re all ...

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    A runway to freedom - doesn’t that sound amazing!? My guest today, life coach and operating systems expert Andrea Liebross, helps ambitious women find just that - freedom. Freedom in their lives and businesses so their quality of life is exponentially better, balanced, and harmonious.

     

    Most everything in your life really boils down to confident decision-making. Andrea discusses how to avoid that feeling of being st...

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    Today we are talking with my former right-hand woman, unicorn Digital Marketing Assistant - Emily Reagan. As a military spouse, Emily was moving a lot and trying to find a career that could move with her. For the past 13 years, she has been freelancing with mainly creatives, helping them with their Pinterest accounts and digital marketing strategies.

     

    Now, Emily is helping other people build their unicorn Virtual Ass...

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    Another Inner Circle and Accelerator member I’m excited for you to meet, Sylvia Davis is sharing her retailer journey with us. To say she’s an accidental entrepreneur is an understatement. She had the idea of being a shop owner after years of a career in finance, found a vacant space, and on a spur of the moment, three hours later it was hers back in 2016! 

     

    Six years later, Louisville Mercantile now has two location...

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    Show Notes 

     

    We are ramped up right now in the middle of our Retailer’s Inner Circle Holiday Bootcamp! Sharing new ideas to help with foot traffic, marketing, growth, profits, and how to compete with the big box companies throughout the holiday season.

     

    Whether you’ve owned your business for years or this is your first holiday season, there is always room for refinement. Our Holiday Boot Camp is really just a formula. Take notes ...

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    Inner Circle member Louise McManus has managed to find that balance - a profitable and enjoyable shop, balanced with a great quality of life! She’s here to share with us how that’s possible!

     

    Seven years ago Louise McManus bought a house, built in 1856, in historic Erie Canal hamlet and had a dream of creating a beautiful shop the community would love, and the rest is history!  This was a new venture for Louise, as s...

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    Show Notes 

     

    My expert guest today started out as an owner of a website development agency as well as an owner of a professional organizing business. Brenda Cadman is now one of 25 people in the world who are verified, global Canva experts. She is here to talk to us about more advanced ways to use Canva for your retail business.

     

    We’re discussing how to easily use Canva properly for your business so your online branding and overa...

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    The worst thing that can happen when you ask is they say no. Well, my guest today said YES! I am thrilled to introduce our featured guest expert, author, and speaker: Shep Hyken. Shep knows retail and is a customer service and experience expert and a New York Times and Wall Street Journal bestselling author. 

     

    We talk a lot about the customer experience and customer loyalty in my Retailer’s Inner Circle program, and Shep’s books...

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    I just recently returned from a beautiful two week road trip. When I travel, I make it a point to shop small and visit as many shop owners as I can. Today, I want to share with you my experience and five important lessons that will help you be better found and look at occasional visitors in a new, lucrative way.

     

  • Get Found - Are you on Google My Business, Google Maps, are you in local business directories, etc? There is such value...
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    There’s always going to be seasons of quiet. Many times that happens in summer. Times when things are a little slow at the shop, not as busy… but don’t panic. This is normal.

     

    So, for this episode, I have five strategies to help you optimize those slow seasons. Strategies that will help you move forward during a not-so-busy season.

     

  • Embrace a little downtime - Be OK with your shop not being crazy busy. Allow the slow times to h...
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