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June 23, 2025 19 mins

Do you feel comfortable ‘selling yourself’ at work? Many people tell me they don’t.

But, if you’re aiming to grow your leadership presence, build your career, and make a real impact as a global leader, you need to know how to position yourself effectively. This isn’t about self-promotion or being arrogant. It’s about clarity, confidence and knowing your leadership potential.

In this episode, we explore what it really means to sell yourself in today’s workplace, particularly in global organisations where expectations around visibility and communication vary widely. Whether you're already in a leadership role or you're stepping into one, you’ll learn how to articulate your value, and get seen by the right people, without it feeling awkward or inauthentic.

What you’ll learn in this episode:

  • Why selling yourself is often misunderstood and how to rethink it.
  • Frame your unique leadership value.
  • Translate your skills into business language that resonates.
  • Practical strategies to share wins and learnings with confidence, without feeling boastful.
  • What it means to be a ‘whole business’ leader.
  • How to position yourself consistently.

To help you put this into practice, I’ve created a free resource with bite-sized leadership communication videos, delivered straight to your inbox. Sign up at https://culturecuppa.com/leader and start making more impact with your leadership today.

Reflection questions for you to consider:

  • How are you currently positioning yourself in your organisation?
  • What one step will you take this week to share your value and demonstrate your leadership?

Let me know, DM me on LinkedIn your answers- I love to hear what you’re taking away and putting into action.

Resources:


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