CX Leader Podcast with Steve Walker

CX Leader Podcast with Steve Walker

The CX Leader Podcast with host Steve Walker provides insights for customer experience (CX) and experience management (XM) leaders to improve their business results by unlocking the potential of their customer experience, helping their customers and prospects want to do more business with them. Steve is CEO and Chairman of Walker Information, a experience management consulting firm that helps companies accelerate their XM success.

Episodes

September 14, 2021 19 min

The importance of the employee engagement has been featured on this podcast throughout several episodes. And while there is a strong connection between engaged employees and engaged customers, the two programs are typically separate. Employee experience is run by HR, customer experience is run by CX pros, and the two typically don’t interact much. However, that seems to be changing and experience management leaders are seeing appli...

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In this special encore presentation, Steve Walker hosts the Live with CXPA event "Key Ingredients for Making an Impact with CX."

As the ultimate advocate for customers, customer experience professionals are supposed to be catalysts for change and influential in building a customer-focused culture. However, it’s easy to get caught up in the details of managing a CX program and question if all this effort is really making a ...
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August 31, 2021 27 min

The concept of CX maturity is a concept covered on this podcast in the past, but what does a "real life" mature CX program look like? Host Steve Walker welcomes Lara Caimi, chief customer and partner officer at ServiceNow, a company that delivers digital workflows that create great experiences and unlock productivity, for a look at how they made customer experience a vital part of their company’s culture. 

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August 24, 2021 29 min

When we talk about “experiences” it’s often from a holistic point of view – through the lens of “experience management”, or “XM.” But how do you connect the customer with the employees, or the employees with the brand? One way is through the use of storytelling, which can be particularly effective in building empathy and understanding. Host Steve Walker welcomes Bruce Temkin, head of the XM Institute, for a discussion on how storyt...

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August 17, 2021 26 min

A key element to building any customer experience program is understanding your customers and creating empathy. And there are tools to help with that: surveys, interviews, journey mapping sessions. But what about the process beyond all the discovery that happens? What do you DO with all that “understanding?” Host Steve Walker welcomes Emily Stump of Indiana University Health for a look at how design thinking can be a valuable tool ...

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August 10, 2021 27 min

Companies regularly hire experienced professionals from outside their organization. But they can’t tell from a resume how good of a culture fit the new leaders will be. And employees frequently find that to grow their skills, they need to go to another company – often leaving a company that is a good fit for them. So how can you solve both problems at once? Host Steve Walker welcomes Jeff Epstein, founder of Onboard.io, for a discu...

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August 3, 2021 26 min

Customer experience professionals have an opportunity to help create a genuine and lasting impact on their companies. But like any other aspect of an organization, there are some key elements – or “ingredients” – they need to make the right impact. And each company’s needs will be different, so it's important to know what ingredients are needed for their specific situations. Host Steve Walker welcomes Stacey Nevel, director of ...

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July 27, 2021 27 min

It’s been said a countless number of times on this show: customer experience has never been more important for companies today. The pandemic has changed not only how businesses operate, but how consumers are make purchasing decisions. This has provided CX programs an opportunity to make a huge impact on how companies navigate their way through new territory as we start to see the world emerge from the pandemic. Host Steve Walker we...

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July 20, 2021 27 min

Many are exhausted over the pandemic and discussing how it “changed everything,” but it would be a disservice to not recognize its effects on the CX profession. But there are some valuable take-aways in what we’ve learned about the experience management world during the pandemic. Host Steve Walker welcomes Jeanne Bliss, a c-suite coach and global thought leader for CX, the Founder and CEO of Customer Bliss, a co-founder of the CXPA...

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July 13, 2021 25 min

According to the U.S. Department of Education, more than 19 million people were enrolled in some level of college education for the fall semester of 2018. And just like any other business, it’s important for academic institutions to pay attention to their customer – or perhaps “student” – experience. But as you can imagine, CX in the higher education realm is a bit different. Host Steve Walker and guest Karla Fisher, chief industry...

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July 6, 2021 13 min

It’s that time of year when producer Chris Higgins likes to take a moment and look back on some of the excellent advice from past guests on The CX Leader Podcast. Having covered a variety of topics from mystery shopping, CX in government, and even how one of the “happiest places on earth” executes their customer experience, there's a vast number of "take home value" segments to choose from, but this episode focuses on f...

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June 29, 2021 26 min

Between website feedback, social media posts, product reviews, and every other way customers can provide insights, a staggering amount of data is generated everyday. If you’re a customer experience professional trying to make sense of everything your customers are saying about your company, you need a tool to help quantify all that information. That’s where text analytics can help. Host Steve Walker welcomes Matt Braun and Job Will...

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June 22, 2021 29 min

CX professionals tend to get excited about some of the new concepts, practices, and technologies that are available to help companies provide the best possible experience for their customers. But it’s easy to get “swept away” by the excitement of how CX is growing and sometimes forget some of the basics of the profession. Host Steve Walker welcome Luke Williams, a distinguished principle XM catalyst at the Qualtrics XM Institute, f...

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June 15, 2021 24 min

Hyper-personalization is one of the newer buzz words out in the business world today – a practice that utilizes artificial intelligence to deliver highly personalized content and experiences in real-time at an individual level. It’s another way for brands to connect with their customers and a potential "tool in the box" for customer experience professionals. Host Steve Walker welcomes guest Melissa Drew, an associate partne...

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June 8, 2021 28 min

Growing companies often develop complicated and disjointed processes. If business is booming, no one seems to have the time to stop and take a holistic look at how things are working and that can be detrimental to customer experience. Host Steve Walker welcomes Pamela Herrmann, vice president for customer experience for Mortgage Cadence, to discuss how a customer complaint led to a simple question that helped bring together a cross...

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The Qualtrics XM Institute recently released 2021 Global Consumer Trends, a report focusing on how consumer behavior will continue to change in a post-pandemic world. The report takes a look at consumer behavior and attitudes across 18 countries and covers many topics including loyalty, NPS, and post-COVID online behaviors. Host Steve Walker and Moira Dorsey of the Qualtrics XM Institute continue their discussion on the report'...

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The Qualtrics XM Institute recently released 2021 Global Consumer Trends, a report focusing on how consumer behavior will continue to change in a post-pandemic world. The report takes a look at consumer behavior and attitudes across 18 countries and covers many topics including loyalty, NPS, and post-COVID online behaviors. Host Steve Walker welcomes Moira Dorsey, a principal XM catalyst at the Qualtrics XM Institute for a discussi...

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Mystery shopping: it’s that common practice where companies hire professional “shoppers” to evaluate and report on how your customers experience your business and gain valuable perspective on the customer’s journey. But, like many things today, the pandemic has shifted how customer experience pros approach their practice. Host Steve Walker welcomes guest Michael Mills, global vice president of sales for HS Brands International, to ...

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May 11, 2021 28 min

There’s a ton of science behind something as simple as a customer making a decision to purchase a product or service. Behavioral economics is a field that seeks to help us understand the biases and errors in a person’s decision-making process. Understanding this field can also provide CX pros with better insight into customer behavior, thereby finding ways to improve the customer experience. Host Steve Walker welcomes guest Richard...

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May 4, 2021 27 min

Many people have experienced a visit to a theme park, but the theme park experiences provided by The Walt Disney Company are arguably some of the best. However, it’s not easy creating the “magical” world that guests have come to enjoy. Ensuring the employees – or “cast members” – provide that magical experience is crucial, which means it’s essential the employee’s experience is high priority. Guest host Pat Gibbons welcomes Frances...

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