All Episodes

May 11, 2021 28 min

There’s a ton of science behind something as simple as a customer making a decision to purchase a product or service. Behavioral economics is a field that seeks to help us understand the biases and errors in a person’s decision-making process. Understanding this field can also provide CX pros with better insight into customer behavior, thereby finding ways to improve the customer experience. Host Steve Walker welcomes guest Richard Jordan, CEO of Raggit, a customer-service review app, and one of the contributing authors of a new book, “Customer Experience 3”, to discuss how CX professionals can look to behavioral economics to help improve customer experience.

Mark as Played

Advertise With Us

Popular Podcasts

Crime Junkie
The Daily

The Daily

This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

For You

    Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.


    © 2021 iHeartMedia, Inc.