It's hard to think of an original idea and even harder to sustained it over time. "On The Stacks Podcast" is an example of a successful brand based on the Creator Economy. The idea began as a goofy way of self-promotion in social media by its host Bill Corcoran Jr. But there's so much more to this story. Bill is part of a family business called Corcoran Printing in Pennsylvania. Its name might sound familiar thanks to the mention in a popular series known as "The Office".
Bill became known in his hometown posting a series of photos of him on top of different types of paper stacks with funny captions. For a year people asked him to replicate this type of scene to post on their Instagram with similar marketing purposes as he once did. Over time, the idea evolved into a podcast where people could tell stories and share their experiences without a filter, an organic conversation between passionate business owners, entrepreneurs, and community leaders in the region.
Listen to Eric Farber discuss how Bill's idea became one of the 2% most listen globally podcast. Here's how Bill Corcoran built "On The Stacks".
Check out "On The Stacks Podcast"— it's definitely worth your time!
https://podcasts.apple.com/pe/podcast/onthestacks-with-bill-corcoran-jr/id1500356928
Brought to you by Creators' Legal https://creatorslegal.com
Brought to you by Mood Ventures https://naeemmahmood.com
Connect with us:
📸 Instagram: https://www.instagram.com/creators_legal/
📲 Facebook: https://www.facebook.com/CreatorsLegal
🎥 Subscribe on YouTube: https://www.youtube.com/channel/UCzusF4Eccg65GmP7ljXUb8w
🐦 Twitter: https://twitter.com/CreatorsLegal
🌐 Website: https://creatorslegal.com
Connect with Bill:
📸 I
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Male Room with Dr. Jesse Mills
As Director of The Men’s Clinic at UCLA, Dr. Jesse Mills has spent his career helping men understand their bodies, their hormones, and their health. Now he’s bringing that expertise to The Male Room — a podcast where data-driven medicine meets common sense. Each episode separates fact from hype, science from snake oil, and gives men the tools to live longer, stronger, and happier lives. With candor, humor, and real-world experience from the exam room and the operating room, Dr. Mills breaks down the latest health headlines, dissects trends, and explains what actually works — and what doesn’t. Smart, straightforward, and entertaining, The Male Room is the show that helps men take charge of their health without the jargon.