Can you build better and bigger during a recession? Absolutely, just follow a few steps. Signs of an imminent recession have been here for several years. Inflation, rising interest rates, and a volatile stock market are just part of the issue. Job losses at Meta, Amazon, and other tech companies – always the first are the signs of things to come. Advertising budgets are always in line for a reduction. If you are a content creator or influencer, you need to be prepared. There are several things you can do to not only prepare but to build better and come out stronger than ever. Some of the greatest companies in history began during recessions. Today, we will talk about business fundamentals and other things you can do to build a bigger and better creator business during a downturn.
About the Show: The Daily Creator where we help you navigate the creator economy with in-depth interviews and news you can use to be a better creator, monetize your content, and grow your business. The following is one of our podcast shorts, please also tune in for our long-form episodes where we talk with some of the most interesting people in the Creator Economy.
About the Host: Eric Farber is the Founder and CEO of Creators' Legal, the world's first DIY Platform for Content Creators. He is a former entertainment attorney representing the Tupac Shakur Estate for over 18 years and hundreds of filmmakers, musicians, writers, producers, and a few hundred pro athletes. He is the bestselling author of "The Case for Culture" about growing your business through culture.
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