In this episode of The Daily Creator, Eric Farber sits down with digital media strategist and creator economy veteran Leslie Morgan to explore how the creator landscape has evolved over the last 15 years.
Leslie shares behind-the-scenes stories from working with early YouTube icons like Michelle Phan, to managing major brand partnerships with Unilever and launching viral children's content. She reveals how platforms like YouTube play favorites, how creators struggle to convert across channels, and why gut instinct often leads the way when data is unclear.
Whether you're a creator, marketer, or brand strategist, this episode is packed with sharp insights on what it really takes to grow, adapt, and win in today’s creator economy.
Time Stamps
00:03 – Intro
00:40 – Leslie’s story
02:00 – Early creator economy
05:00 – Big brands & deals
08:00 – Evaluating creators
11:00 – Growth & mistakes
14:00 – Teams & systems
17:00 – Burnout & lea
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.