Season 2 Ep 46: The Best Marketing Tool Hiding in Plain Sight

Social proof from your clients is important for building trust and credibility in a business. Reviews and testimonials from happy clients, while also being mindful of how and when, can be used to showcase the success and unique offerings of your business. This not only helps attract the right clients, but also addresses common pain points and frequently asked questions. Reviews can also serve as a helpful tool for evaluating and honing in on your strengths, showcasing your value, and even areas for improvement. We share our tips--and even what Liz wrote a client just this week--about how to lead your witness with authenticity!

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Mentioned in this episode:

The Design Paradigm