Season 2 Ep 48: Why your "welcome packet" isn't very welcoming

We believe one of the most underrated parts of a client journey is the intake process. This isn’t about a boring list of preferences like if they prefer black over blue or which kitchen they like best. Instead, it's about asking the right questions to uncover how clients live, communicate, and make decisions. Our unique and customized client questionnaire goes FAR beyond aesthetics and dives deep into behavior, values, and lifestyle—ensuring a strong foundation for collaboration and killer design. This is how you can turn your 'welcome packet' into helping avoid client disconnects, set the tone for trust, and keep your projects on track.

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The Design Paradigm