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September 17, 2025 16 mins

Liz is going solo again and giving you her expertise into the art of handling new lead calls with intention and strategy. Liz handles our discovery calls at In Detail and we do a great job at converting our prospective clients because it is not about rattling off your services or rushing into pricing—it’s about active listening. By asking the right questions, paying attention to tone and word choice, and guiding the conversation toward clarity, designers can uncover what a client really needs. We give practical tips (NOT SCRIPTS) for structuring calls, following up effectively, and positioning yourself as both relatable and professional so that your leads naturally progress into paid consultations.

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Damn Good Workshops - Website

Introducing Damn Good Workshops starting October 8!

These workshops are 2–3 hour deep dives (some more than one day) built for creative entrepreneurs who want to lead with confidence, price with authority, and grow with intention.  We created this workshop series with tracks that cover the challenges we know designers face: pricing, sales, client relationships, project management, marketing, and leadership.

Each workshop is designed to stand alone — so you can choose the topics that matter most right now — while still connecting to the bigger picture of building a profitable, sustainable design business.

Damn Good Designer - Damn Good Designer - Website

  • The best business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today.

The Design Paradigm - The Interior Design Paradigm - Website

  • A 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room.  It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.

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For designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.


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