In this week’s #DataTalk, Genevieve Juillard, President of Experian Marketing Services, chats with us about the future of third-party cookies and how digital identity is used in advertising. Genevieve has held leadership roles across several global markets, and she currently leads Experian Data Quality which provides software and related services to improve enterprise data quality and management. Genevieve walks us through some of the future trends and challenges that advertisers and marketers will face with the impending elimination of third-party cookies, as well as her future vision for Experian Marketing Services since its recent acquisition of TapAd.
Genevieve Juillard is the President of Experian Marketing Services, which now includes the recent acquisition of Tapad. Together, these businesses deliver data, technology, and analytical insights to support customer engagement across the lifecycle and help enable advanced advertising strategies while fostering innovation in a privacy-forward way. She also leads Experian Data Quality which provides software and related services to improve enterprise data quality and management. Since joining Experian in 2006, Genevieve has held leadership roles across several global markets, leading joint ventures, overseeing the strategic development of new data assets, heading business expansion, and driving innovation to leverage Experian’s proprietary data assets, analytics and software capabilities.
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