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January 22, 2025 44 mins

When I first met Maggie Colette back in 2021, I had no idea how much our paths would intertwine - or that we lived just minutes apart! 

Maggie’s journey from Instagram queen to empowering women globally is nothing short of inspiring. 

In today’s chat, we unpack the highs, the lows, and the lessons of building a business while staying true to yourself. 

Believe me, this is a good one.

Highlights:

(3:25) Challenges in the Online Coaching Industry

(15:16) Navigating Social Media and Market Saturation

(25:13) The Reality of Writing a Book

(31:54) Embarrassing Business Stories

(39:38) Future Goals and Vision

(41:47) The Dolphin Story

Connect with Maggie:

Here

and

Here

Connect with Dawn:

Instagram @dawnmcgruer @dawnofanewerapodcast

Facebook https://www.facebook.com/dawnamcgruer

LinkedIn https://www.linkedin.com/in/businessconsort/

Web www.dawnmcgruer.com

This podcast is in association with @HerPowerCommunity - The #1 Female Founders Global Community where connections flourish & growth is intentional

https://www.patreon.com/c/herpowercommunity



This podcast uses the following third-party services for analysis:

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
Hey, it's Dawn McGrewer, thebusiness growth coach. And welcome
to dawn of a New Era, thepodcast where we talk all things
health, wealth and happinessand where founders share the good
and bad and ugly of being an entrepreneur.
Welcome to the private island.And I literally could not do this
podcast without havingaffairs. Should we tell anybody that

(00:22):
it's Wednesday and it's lunchtime?
Do you know, I thought youwere gonna say I literally could
not do this without you hereon the island.
Well, of course, I mean, ofcourse, Maggie, of course. I mean,
you have been a key member,obviously of the team speaking at
our event. But yeah, welcometo the podcast. And I thought we

(00:42):
needed to have a fizz tocelebrate because we're about to
hit big milestone. We've knowneach other now since 2021 in the
December we met. So for thosethat don't know the amazing Maggie
magic, Maggie is with ustoday. And I went all the way to
LA to meet this wonderfulhuman, only to find out that we actually

(01:05):
live like three minutes awayfrom each other, which is amazing.
So the reason that I felthaving a fizz was so apt is that
we have a lot of conversationson our wine flight Wednesdays. We
have an amazing wine shop nearus called the Wine Cellar. Big shout
out. And we spend a lot oftime talking. And I think one of
the biggest things that I wantto address is where we are in the

(01:28):
industry because when we firstmet in 2021, things have changed
a lot for both of us. So sharea little bit. For those who may not
already know about the magicof Maggie, who you are and what you're
doing.
Gosh. Well, when we met, I wasknown as an Instagram coach and mentor.
I was a go to strategist forfemale entrepreneurs. And today,

(01:52):
three years later, I havegrown a community of millions. I'm
about to publish my first book.
So exciting. I feel like I'velived and breathed this nine month
journey with you. Like I'vebirthed it too.
Yes. It feels like I've gonethrough a whole pregnancy with the
book and, you know, now I'mspeaking on stages across the world,

(02:16):
empowering people and yeah, Imean, just life and business is so,
so different to what it wasthree years ago. And I could never
have predicted where thisjourney was going to take me because
I thought I was forever goingto be known as the Instagram queen.
And now, yeah, I'm justempowering people to believe in themselves

(02:38):
and growing and calling ineven more amazing humans who want
to be part of my community andwho just want to chase after their
dreams and stop playing smalland start thinking big.
And I think this is the thing.So after lockdown, which for me was
particularly painful, I wasnot one of these people who enjoyed

(02:58):
lockdown. I had Sid the Snakeliving with me, which is another
story, and I couldn't wait toget out. So for me, LA was my first
trip and I'd gone to meet anamazing group of women, obviously
met you and very privileged tohave you in my life since. And we've
been on a journey. And I thinkthe thing is that what people don't
share and they don't talkabout is some of the bad situations

(03:23):
and bad comments that come outof the online coaching industry.
So if you think about whereyou were as an Instagram coach, what
was like the key catalyst foryou to. To make the switch and what
has been the worst part ofworking in online?
Honestly, I just felt sodrained and exhausted after running
program after program, butalso kind of seeing I'm going to

(03:47):
call them peers because Idon't using the term competitors,
because I believe that there'senough room and space for everyone.
But you see it a lot onlinethat people want to take your ideas
or they want to start almostundercutting you or trying to poach

(04:07):
your clients and get them toinvest in them instead of you. And
I'm just not available forthat. I've always been that person
that there's enough room foreveryone. But when something starts
to really drain my energy,which it was doing, like, I am not
a bitchy person. I don'tattract drama, I'm not available

(04:28):
for drama. And I just, I justdidn't want to be part of that world
anymore. And I was like, doyou know what? I don't want to have
almost people have such closeand intimate access to me and I just
didn't want to be a part of anindustry that I no longer felt in
alignment with. So I made thatdecision to almost split and completely

(04:53):
pivot the brand and reallyfocus on actually what I now know
is my mission, which is justto empower people to believe in themselves.
And now I love still pouringinto people, but in a completely
different way through speakingat events and retreats and on big
stages. And, you know, I'vejust written the most incredible

(05:15):
book and that gets to impactmillions and it will, and it. I still
get to change and impactpeople's lives, but it doesn't mean
that I have to be part ofdrama in the process.
And I fully believe this I'vealways said that I, I believe my
business can exist even ifsocial media didn't, and that I've
been around for 20 years. I'vebuilt a solid foundation, but that

(05:36):
solid foundation is alwaysbeen about everything I've done has
incorporated in person. Andthat's something that obviously when
I went to la, I met you, I wasreally passionate about. I was on
the cusp of starting my sortof new way of living and, you know,
I was kind of a bit burnt outbefore lockdown, traveling to London,

(05:58):
you know, every Tuesday toThursday. So when you go through
this shift and you bring realpeople into the community, I think
it's very empowering and Ithink it energizes. But what would
you say in terms of when welook at the online space and social
media, I still feel like thereare the connotations where women

(06:20):
are pulling down other womenand it pains me and it kind of keeps
tuning me out of social andit's pushing me back more and more.
And obviously our WineWednesday conversations consist a
lot about this, but where arewe at with that and where is it going?
The best thing people can dois really actually just stay in their
own lane and focus on theirown game, which is exactly what we've

(06:41):
done over the last few years.And when you're not consuming other
people's content, youliterally have no idea what's going
on in the outside world. Andthat is a great place to be because
when you're at that place, youaren't comparing yourself, you're
not judging yourself, you'renot experiencing FOMO and you're

(07:03):
pouring into you and yourdreams. Whereas when you're bothered
about what other people aredoing, that is taking time away from
you. And it also affects yourwell being, it affects your mental
well being as well, especiallyif you're not someone who is secure
and confident withinthemselves. And you and I have both

(07:25):
done the work to feel verycomfortable and secure and confident
in what we do, that we justremain focused kind of on our businesses
and on our mission and wedon't really care and aren't bothered
about what's happening in theoutside world. So whilst we do run

(07:46):
online businesses, what welove doing is actually experiencing
in person connections like,you know, offline.
Or on a private island, or on.
A private island like we'recurrently at. And we still use social
media to push and grow ouraudiences and our mailing lists,

(08:06):
but actually we prefer the inperson and the connection. It's just
so much more powerful, I think.
So Many people will beinspired by this because so many
people are burnt out, theyhave got social media fatigue. And
the thing is that what happensis, is that I don't think there's
necessarily an intention here,but I have had so much of what I've
done copied and I just tuneout. I mean, I have had to do cease

(08:30):
and desists, which is not anarea I really want to be going down.
But I think what happens is,is people go online, they look at
what they perceive ascompetitors and then they turn that
into, I'm going to emulatewhat they're doing because they're
super successful, so let's domore of that. And that just in turn
saturates the market even morebecause everyone's doing the same
bloody thing instead of justactually designing something based

(08:53):
around your own morals, yourown beliefs, your own principles.
And I think where we're goingnow is that there are so many people
operating the saturatedmarket, I feel like I've just elevated
myself out of that and awayfrom it and it feels calmer and it
feels more congruent and itfeels just much more fun. So I think
the thing is, is that we wereprobably both told that having programs

(09:18):
and curriculum and onlinestuff was the way to go. We both
challenged that. Both livingvery nice lives as a, you know, as
a result of not doing it. Whenyou think about zigging and zagging,
what is your kind of lifeethos as an entrepreneur? Like, if
people believe something, whatis your alternative?
It's just follow what your guttells you. If something doesn't feel

(09:39):
aligned, you're going to knowvery quickly because you're either
going to be scrunching yourface up thinking, oh really, do I
really need to do this? Oryou're gonna feel excited by it and
it's gonna light your soul onfire. And if it does great, do that
thing, by all means, try it,test it, see how it works for you.
And if it doesn't work out,it's fine because you're gonna learn

(10:01):
so much from it that you cancarry forwards when you try again
using a different approach.And yeah, I think, as well, as I
said before, just listening toyour gut like that never lies. And
far too often people aretaking advice from others who are

(10:24):
either not really in theindustry or who are just so laser
focused on, almost like onedimensional on, this is the way to
do it, this is the only way todo it. And if you don't do it this
way, you're not going tosucceed. And I Don't agree with that.
I'm not about the cookiecutter approach. Everyone is different.

(10:45):
We all have differentaudiences, different things that
we want to do, different waysof being and operating. And you get
to find what feels good foryou. And if it feels good, you know
you're on the right track.
I almost feel like there's atrend that comes out whereby you

(11:06):
know that a group of peoplehave been to a coach's event or something
like that, they've taught thething. I know everyone's teaching
the thing and it becomes ashort lived trend. And then people
are wondering why, like itdidn't work because it's, it's not
one size fits all. And I thinkone of the biggest things is, is
that for me, I always talkabout, you know, me being a strategist
and really leaning into likebusiness models, foundations, successful

(11:29):
businesses, scalingbusinesses, which is not a passing
trend. Those fundamentalsstay. So when you think about like
your biggest ick right now inthe online space, like, what is it?
I mean, I think I've got a.
Feeling, oh my God, I have somany. But one that just came up when
you were talking about trends.The number one thing that I hate
hearing and seeing online iswhen people talk about trending audios

(11:53):
on social media, especially onInstagram, everyone's like, this
is the trending audio of theweek. Or here are the top 10 trending
audios. Use this like audioand watch your content go viral.
Like, oh my goodness.
So in essence, everyone justjump on the same thing and do the
same thing.
Yeah. And put the same audio.And it's never about the trending

(12:15):
music or the trending audioever. It's about your piece of content.
If your piece of contentspeaks to who it is you want to be
speaking to, AKA your idealclient or your target audience, then
it will start to gain tractionand people will start engaging with
it. And if it's powerfulenough, yeah, it will go viral. But

(12:36):
it's never down to the audio.Trending audios are just not a thing.
But sadly, in the onlinespace, people get obsessed with it.
They spend hours searching forit. So that is definitely, I'd say
definitely one of my biggestpet peeves.
What do you feel about, Imean, we, we both know a lot of people
who do this intentionally.Like showing up on social media being

(12:59):
super controversial just for engagement.
Yeah, I mean, I think there'sthe controversial piece, but there's
also the piece where peopleuse, I'm gonna use the term loosely,
almost like powerful killerheadlines which entice people in
like how I, yeah, clickbait,clickbait titles. Then suddenly everyone

(13:20):
wants to watch the piece ofcontent, which I get, you know, I'm
all for a clickbait title, butthen what you then find out is the
person has lied or theyfalsified or they've not been speaking
the truth about what actuallythe end result was. And they're doing
it because they want people toread the piece of content and they

(13:40):
also want people to invest inthem. But actually nine times out
of ten they're a fraud andthey're not completely transparent
or doing business ethically orin integrity. So yeah, like I, I
hate that and I see it all the time.
I think my honest pet hate atthe moment is, and I'm so sick of

(14:00):
seeing it, it almost drains meand saps me of energy as I go online
and I just switch off. Why isthere a need to almost go on, find
somebody and kind of like nameand shame them online? I mean, what
is that about?
I don't know. I think somepeople just, they want drama and
I think as well they thinkit's going to get them more visible

(14:23):
and it's going to get thembeing talked about and they want
that. Like a lot of people docrave that and I think it's such
a shame when that happensbecause it does happen a lot because
you're tearing other peopledown to try and get ahead of them

(14:43):
and that is not ethically ormorally okay.
Yeah. Regardless of whatthey've done. I mean, I just always
feel like what can be done inprivate should stay kind of like
in private. I believe insharing what we are going through
as entrepreneurs and having avoice and having your own story.
But I think it's a verydifferent thing than then bringing
the drama in. I find itexhausting and I think what would

(15:05):
it be like to work with thatperson if like, if this is what they're
bringing online, what the hellis it going to be like, like in their
space? So if you think back toyour roots growing up and where we
see social media today,there's a big, big focus on like
this whole materialistic andsociety driven look and feel. Where

(15:27):
are you with that?
I'm, I'm nowhere near that.
I mean, I knew this was goingto be the response, but we talk about
it a lot and I, I reallystruggle with people's complete sort
of like vacuous nature aroundwhat life is. It's almost like they're
going through life for thesake of social media. But they're

(15:47):
not present or even aware ofwhat's going on in their own life.
It's ridiculous. I mean, Ididn't come from, you know, huge
grandeur of growing up, but,you know, I was taught that if I
had a job, my mum and dadwould match that. So I feel like
I have quite good moneymindset. I have good beliefs around
it. I believe in experiences,enrichment in my life. That is my

(16:11):
fulfill. What fills your cup?And like, what is your view from
like where you see socialmedia now and this, this whole materialistic
focus, they're.
Actually seeking validationout of things.
Like attaching to objects.
Yeah, objects. Like material.
That handbag is my validation.Like that money.
Yeah, material possessions,handbags, shoes, you know, the new

(16:33):
car. And of course, you know,it's nice to feel comfortable, but
that's not what's going togive you joy and happiness and fulfillment
that is always going to comefrom within. And a lot of people
are scared to do the work.They're scared to actually look inside
and be completely honest withthemselves about how they feel about

(16:54):
their sense of self worth. Andthey're scared to do the work because
it's going to open up a can ofworms and they don't want to deal
with the worms. So insteadthey're going out, spending the money
on luxury holidays and all ofthe things and they get the short
term dopamine hit, sure, butthat dopamine hit is going to last
about five minutes and thenthey're going to be looking for the

(17:17):
next thing and then they'regoing to be spending and you know,
it ends up in a vicious cyclewhen actually if they do the uncomfortable
work to begin with, they'llfind the happiness and the joy and
the.
Fulfillment because they'llstart as a whole hedonistic treadmill.
And you see this when peoplewin the lottery and they struggle
to put meaning and purpose totheir life because money hasn't brought

(17:38):
them joy. And when we thinkabout joy and abundance and infinite
receiving and all of thoseamazing things that can happen. What
is your view? Bearing in mindthat a lot of people probably see
you online talking aboutmotivation, manifestation, where's
the connect from where youcame from? Because you used to work

(18:00):
in banking, Maggie.
I did work in banking, butwhat I would also say is, which is
interesting because I camefrom nothing. So growing up I was
told, you know, work hard,work hard, work hard. I was the underdog,
I was the black sheep atschool, you know, I was surrounded
by rich kids, I got a bursarywhich enabled me, you know, my education

(18:20):
was paid for, thank God, and Itook advantage of every opportunity
that was presented to me. Sowhen I left uni, I was told, right,
you need to get a good job.And success was seen as, you know,
working for a bank or workingfor management consultants. So that's
what I did. I fell intobanking for 11 years. I definitely

(18:46):
tried to get out of itmultiple times, but there was that
voice in my head that waslike, no, no, no, you have the great
job. You have the job thatmost women would kill for. You've
got the house, you've got thecar, like, keep working your way
up. And that's also what myparents wanted for me because they
didn't have that and theystruggled and they didn't want me

(19:07):
to struggle. But then it gotto the point where I just couldn't
do it anymore. Like theburnout, the toxic culture. I just,
you know, the impact on mymental health.
Can you imagine what you'd bedoing on a Wednesday?
Oh, I mean, I would have beenin the office until 11:00 at night.
I wouldn't be at wineWednesdays, that's for sure. You

(19:28):
know, I've seen it all. Youknow, I've been flown by helicopters
into Monaco for a work tripand on paper I look back and I think,
oh, my God. Like, that was. Idid live that life, but I didn't
really experience that life. Iwas still working 18 hours a day

(19:49):
and given unrealistictimelines and deadlines. And then
when I walked away from it, Iwas like, do you know what? Even
if I go from this to, like,nothing for the next few years, that
is going to bring me peace andit's going to mean that my mental
health is supported again andI'm not going to feel stressed or

(20:11):
anxious or any of the thingsthat we go through when we work for
big corporates. So I'vedefinitely seen a lot. I've seen
in the banking industry. Youknow, I've seen people blow a lot
of money on things that wouldnever be made public, that I remember
seeing and reviewing, youknow, expense receipts and thinking,

(20:35):
I don't think that's in thecode of conduct or that would get
approved. You know, I've neverbeen happier and more fulfilled than
I am now because I'm actuallydoing something that's meaningful.
And that, for me, is mydefinition of success. It's not the
house, it's not the car. Sure.Money is a wonderful thing. I love
money because money gives you choice.

(20:57):
Oh, absolutely.
And trips to la, of course,and trips. And, you know, we all,
we love travel, so I'm supergrateful to money, but the happiness,
first and foremost is alwaysgoing to come from within.
So what would you say has beenthe biggest shift in your mindset
from coming out of corporateto like, what your daily routine
is now?
Gosh, I think it's actuallyhaving time for me. I was that person

(21:20):
who I would work hard and Iwould play hard, like banking was
a work hard, play hard cultureand mentality. So I'd finish work
if I was in the uk, I'd finishwork at. I'd try and finish work
at 7 o'clock to meet myfriends for drinks or dinner and
then I'd get home on aweekday, you know, midnight, 1:00am,

(21:41):
sometimes, sometimes even2:00am and if I was overseas with
work, then we wouldn't finishuntil 10, 11 o'clock at night. Then
we'd go to a restaurant, we'dbe on the wine, we'd get to bed 2,
3 in the morning and then we'dhave to. We'd be up between 6 and
7 because we wanted to get aworkout in before going to the office
to be at the office for eight.So having time for me, not rushing

(22:04):
out of bed and falling overmyself and hitting snooze on the
alarm and then swearingbecause I'm running late and I've
got this meeting. I spend thefirst two hours of my day, every
day now, just pouring into me.I don't touch any tech, I'm not on
social, I'm not in front of mylaptop. And I love that I have created

(22:24):
the business and the space tobe able to put me first at the start
of each day before I go intoboss mode or work mode.
And that's what I love. Ithink this is why we get on so well.
Because one of the things whenI first met you, bearing in mind
we were kind of in the onlinespace, so many people who were obsessed,
obsessed with the phones. Ifelt like we were living by phone,

(22:47):
not in reality. When we goout, we don't even know what time
it is. The phones aren't evenon the table. Like, I'm not interested.
I am present and connecting.You know, the amount of times we've
gone out, we don't even take pictures.
No, we don't, we don't, don'teven share.
We've been abroad, we've beenon trips and not even taken content.
And for people who work in theonline space, I mean, that's probably
not the ideal, but it showsthat we are more interested in living

(23:10):
our reality, connecting withpeople, having conversations. I've
been to dinners where peoplesit on their phones all night and
I'm just sitting there likethinking, what is this? And then
I see the post on social mediathat says, oh, my God, I had the
best night. I'm like, what?Sorry, I was there. You weren't even
talking to anybody. Yeah. Youweren't even doing anything. It's

(23:32):
crazy.
Yeah. People just aren'tpresent. And I have this rule that
whenever I'm out with someone,not even just with someone, but as
an example, when we go out,our phones are in our handbags.
Yeah.
They don't come out unlesssuddenly mine's.
Normally charging behind thebar because I've never charged mine.
Yeah. And we're always usuallylow on battery as well. And when
you go out for dinner as well,like so many people are on their

(23:53):
phones. But for me, I havethis rule of right when I'm not at
work and in front of mylaptop, my phone is not on me. Even
when I go down for dinner or Igo into the lounge at home or, you
know, the living room,wherever my phone stays in my office.
I do not carry my phone downthe stairs with me because that is
my time to eat. And I want tobe present and I want to be mindful

(24:16):
and take in my surroundings.When I'm with people or with a person,
I think it's rude and I thinkit's disrespectful if they're getting
their phone out and they'reon, you know, social media, which
is what makes.
Do you know we sound vintage?
We do sound vintage.
I love it.
But you know what?
Retro.
Yeah. Like we're also aclassic, like with the OGs.
Oh, this is true. And I thinkwhat I like is the fact that phones

(24:39):
aren't my life. And I do comeback to the fact that it isn't everything
for me, it is part of it. AndI do know that we need to have it.
If we think about then whereyou are going in the coming months,
like, obviously you've gotyour book coming out, which is super
excited. I ordered pre ordermy copy. Think like a boss is on
its way. You've got youraudiobook. But talk through the process

(25:01):
because we've both writtenbooks and I think a lot of people
from the outside kind of lookand go, oh my God, that's just like
amazing. It's like the dream,but it is hard. So let's share some
Reality on what actuallygetting the book deal and getting
the book is actually alike.
Yeah. I mean to even get abook deal in itself is, you know,

(25:22):
you're looking at like one ina billion of a chance. It's a privilege
and it is an honor to get atraditional publishing book deal.
Now what you don't appreciatewhen you start, when you go into
the process is actually howfucking hard it is. It's hands down.
And you know, I did 11 yearsin private banking. Writing a book

(25:44):
is hands down been the hardestthing I have ever done. And I went
to an event the other weekfrom an author who's just sold a
million copies of a book inthe last 18 months. And she said
it on stage as well. She waslike, writing a book is the hardest
thing I've ever done. And itwas so nice to hear that because
number one, not many peoplehave written books or those that

(26:07):
have, have gone down the selfpublishing route. But to be able
to for someone else toactually voice what you've been feeling,
because it's a journey.
Well, it's not just you in theprocess. This is what you forget
when you think you're writingyour book. You forget that there's
like hundreds of people thathave a voice and have a say. How
did that feel?
There were definitely momentsthat I found it really hard, especially

(26:28):
when I was about midwaythrough the process. I got to to
the point where I was like,this isn't working. Like we're clashing
completely differentpersonalities. And I'm someone who,
you know, I can be verymalleable. But also I know how I
want my book to read and how Iwant it to feel. And I also don't

(26:50):
like being micromanaged. Andyou have to almost be open to the
fact that there are going tobe different personalities that get
involved in the process. Andeveryone has their own view and has
their own opinion, which isgreat and I'm all for listening to
it. But I think when pushcomes to shove, if there's something
that you really aren't inalignment with, you have to speak

(27:11):
up for yourself because thisis something that is then going to
go to print. And once it goesto print, that's it. Like it's out
there and it's out there forever.
What's your baby? It is yourbaby and it's got your name on it
and you want.
It to be the best it canpossibly be. So not just the whole
writing experience, but havinglots of different personalities involved

(27:33):
in the process is hard. Andalso the deadlines as well. You don't
appreciate number one quitehow many deadlines.
When you're an entrepreneur,you set your own deadlines. So I
remember, like, oh, mygoodness, like, I've got to get this
written. And for me, like, Iremember pushing back on the COVID
I'm so glad I did because itcame out and something I was very
proud of. I think also what Iwasn't expecting was the whole feeling

(27:55):
of when I was writing, like, Iwas waking up in the middle of the
night and I was having to goto my manuscript to just check that
I'd actually put that thoughtin. And then by the time you've kind
of gone through all thechapters, you're so confused as what
is in the head and what isactually in the script that when
you start reading it backagain, you almost have to have the
distance from it. What did youfeel like when you finished it? Because

(28:16):
for me, that's when I hadimposter syndrome and I put it out.
I was like, what happens ifthey hate it? Like, that's all that
was going through my. I feltsick. Literally felt sick.
I had that about halfwaythrough the journey. I think by the
time I finished it, which wasonly very recently, I felt exhausted
and I was just ready to justclose the book, close the laptop,

(28:38):
and I just. I was. I wasalmost over it by that point.
Did you have any points whereyou were like, it, I'm not writing
this.
Yeah. And again, ironically,it was right at the very end. It's
almost like at the end, youthink, oh, I'm on the final stretch
now. It's all going to beeasy. And then there's obstacles
and things that stretch you,that present themselves, and you're

(28:59):
just at the point where you'relike, I can't do this anymore. I'm
done. I'm done. And thenyou're so close. And then you have
to remember that you're.
Have your body boxed.
Yes. And then you kind ofhave, like, your meltdowns, which
for me happened in my localcoffee shop. A lot. Like, kudos to
all the amazing baristas atJust Between Friends. One minute

(29:19):
I'd be laughing my head off atsomething funny I'd written, thinking
it was the best thing sincesliced bread. And the next minute
I'm bawling my eyes outthinking, oh, my God, like, is this
enough? Because this is goingout into the world and it's going
to be read by critics.
I think that's it. And alsowith, like, a book that is sharing
your personality like you'rebearing your soul and that, like,

(29:41):
people are going to push backon that. I think that's the recognition.
What was it like doing theaudiobook? Oh, God. Can I just say,
I saw your story on the waythere and I was just laughing the
whole way. I was travelingsomewhere and you. And travel is
either like a really good mixor it's really bad. There's nothing
in between.
Every single day I went intothis studio, which again, was only

(30:02):
a couple of weeks ago, I had atravel nightmare. It took me what
should have been, you know,less than pretty much an hour each
way, ended up being a four tofive hour commute every single day.
And on the last day, theuniverse actually saved me here because
my train got delayed by ages.And then I was stressing because

(30:22):
I was actually meant to be inthe studio early that day because
we still had a lot to finishon the last day. And then the tram
that I should have been on gotderailed. So then they like shut
the whole network down in thecity center. And obviously I'm super
grateful because I don't wantto be on a tram that's just been
derailed, but that wasstressful in itself. So by the time

(30:43):
I was getting to the studioevery morning, I was exhausted before
I'd even begun. And then noone really teaches you how to record
an audiobook. You getpresented with the mic, you've got
a producer. My producer wasamazing. Big shout out to Niall.
And then you're in this room,which is kind of like a box room,

(31:03):
and you're in there for likenine hours a day. You know, he only
gave me 30 minutes for lunch.I didn't get any breaks, you know,
so it was really good.
Imagining Maggie being putinto this confinement in itself,
I think is just amusing.
And then he'd just be like,okay, go. And I'm like, go. He's
like, yeah, go. I'm like, sowhat do you mean go? He's like, start

(31:26):
reading. Like, yes. Like, howdo I do this? What tone should I
use? Like, should I go slow?
Should I go quick? And oh, Iremember you asking me what voice
should I use? Just useMaggie's voice. And you were like,
oh, okay then. But I think thething is, if you go into such self

(31:47):
doubt. But I can't wait tolisten to it because I want to know
what voice you did use.
And do you know what Iactually. At the end. So that first
probably, I'm not gonna lie,it probably took me a good hour,
maybe two hours. To get intoit. Because then I was like, oh,
I'm just gonna be myself.Which I should have just.
Is your first chapter, Margaret.

(32:10):
Which I should have done tobegin with. But I think in my head,
I was like, oh, I need to bereally serious. And did you re record
it? I. There was no time. Atthe end, he wouldn't let me re record.
But in fairness to him, he waslike, look, you've done a great job.
If it was bad, I would tellyou. And then I made him replay the
first two minutes, and after60 seconds, I was like, please stop

(32:31):
now. I don't need to hear it anymore.
Oh, my God. When does theaudible commence?
It comes out on the same dayas the physical 14th of January,
2025.
Oh, this is leading into,like, my best. Best part of the podcast
now, because at the whiteparty last night, obviously we had
a glass of beers and we weretalking about it, and I was winding
up about what I was going toask you on the podcast, and you were
like, please, nothing about. Iwas like, this is not that type of

(32:54):
podcast. But we've beenchatting about on the island for
the past few days about, like,really embarrassing stories and you
know how many I have got toshare. So I am going to welcome you
to the floor of my gate. And Ican't even stop laughing because.
Oh, my God. Right?

(33:15):
This needs to go in the finalcut, by the way.
Oh, my God. This is going inthe behind the scenes because I promised.
Unfiltered. This is definitely unfiltered.
Is it the dolphin story? Isthat the story you want me to share?
I think that should be thefirst story. So.
Of what the most embarrassing story?
I want the most embarrassingbusiness story, but I also need the

(33:36):
dolphin story. Okay. And I'lltry and pull myself together in between.
Probably say the mostembarrassing business story is the
first time I did a FacebookLive. So obviously, again, you don't
really know what you're doingwhen you first start out. People
are like, go on social media.Put your face out there. And because
I'd only. I was still freshout of my banking days, I was like,

(33:57):
right, I need to be. I need tobe serious. I need to be corporate.
So I put. I had my laptop andphone already and I went to get changed
and I put a suit on because Ithought that I should be wearing
a suit because I thought thatthat would make me seem professional.

(34:21):
So I hit play on the live. Itwas hands down the worst live I've
ever done in my entire life. ISweated through my. My clothes, my
top, my shirt, my blazer, allof the things. And then at the end
of it, I was like, what theactual f was that? Like, what the.

(34:41):
But I swore after that, I waslike, right, Never again am I doing
a live in a suit andpretending. It was almost like I'd
had regression back to mybanking days.
I'm sorry, but I cannot seeMaggie doing life in a suit.
I know, because like, me, youknow, anyone who knows me knows that
I love color. I'm sparkly andjust very high energy. And I just.

(35:03):
You know, in corporate, you'rejust taught to just almost not have
a voice and to be very seriousand very stern. And, you know, when
you wear a suit, you'll betaken seriously. And I was like,
right, I want people to takeme seriously. So I felt like I couldn't
be myself.
Have you ever had a cringemoment where you've met somebody
that you've kind of, like,admired, or someone in the online
space where you're like, oh,my God, it's so nice to meet you.

(35:25):
And you've walked away andgone, oh, my God, I can't believe
I've said that.
In terms of business space,no. Like, I remember me being in
a lift with Sarah JessicaParker once from Sex and the City.
And my biggest regret is myjaw was just wide open. Like, she
walked into the lift. It was.There was only four of us in the
lift. I just. I was like,literally. And then she looked at

(35:48):
me as though, is theresomething wrong with this girl? And
then we got to the groundfloor, we left the elevator, we both
went into the lobby, and Ijust was kept just staring at her.
And I was like. Afterwards, Iwas like, what the actual fuck? When
am I ever gonna get theopportunity to be in such intimate
proximities with SJP from Sexand the City? Probably never again.

(36:11):
And I blew it. I didn't evensay hi or good morning or you go
first. Like, I just. I wasspeechless. But that's not a business
story. In terms of business, Idon't think I've really had embarrassing
business. Like, I have a lotof embarrassing personal stories,
but in business, I just tendto, like, go silent. If I see someone

(36:34):
who I admire.
With your massive following,obviously you've got like 2 million
followers on Instagram. Youhave a movement that you're leading
and you're empowering otherwomen through motivation. Who has
reached out, like, spill thebeans on. Who have. Who's, like,
messaged you?
Do you know My favorite isSharon Stone.
Oh, I love it.
Love Sharon Stone.

(36:55):
I don't even know whether allthe listeners will even know who
she is. She had like one ofthe most famous movies.
Yeah. In the 80s. So, youknow, if you were born in the 70s
and 80s, was it fatalAttraction? It was, but wasn't it
basic.
Oh, Basic Instinct? Yeah,you're absolutely right.
So if you're born in the 70sand 80s, then you'll know who Sharon
Stone is. And maybe if youwere born in the early 90s as well.
Just on the curves.
Yeah, because that was herprime, almost like movie era was

(37:18):
that period. And she's lovely.Like, she's so nice. I definitely
fangirled there was a periodwhere the Kardashians, specifically
Chloe, like, she's really biginto empowerment, motivational content,
and she was just constantly regramming my content. And when that
first started happening, I waslike, oh, my God, life made. Like,

(37:40):
I literally. My va bought me aT shirt that said Regrammed by Coco,
which was still like myfavorite T shirt ever. Ricky Martin.
Love him.
Living la vida loca.
Yeah, living la vida loca.He's amazing. And I think what I've
realized through all of thecelebrities or high profile public

(38:02):
figures who do follow thebrand and the account is everyone's
just human. At the end of theday, we're all human beings. Everyone
wants to believe inthemselves, Everyone wants to feel
like they can. Everyone wantsto feel empowered and everyone wants
to be motivated.
So what's the vision? What'sthe mission? Like, you've got your
book coming out in January.Like, where is Maggie going over

(38:24):
the next 12 months?
I mean, you know, I always setmyself ridiculous goals. I want to
reach a billion people throughsocial media in the next 12 months.
I, of course, am releasing thebook with the vision that it's going
to sell millions of copiesworldwide. I want to grow the community,
you know, increase thevisibility of the brand and be an

(38:48):
ambassador, really, for allthe causes and brands that I believe
in and that I love. And yeah,I just want people to just go out
there and do the thing theywant to do and believe that they
can, because you can.
Amazing. So I'm sure everyoneknows, but where can they follow
you?
They can follow me onInstagram. That's the main platform.

(39:09):
The podcast as well, alsocalled Think Like a Boss. And I'm
now on LinkedIn.
You're just starting your journey.
I know LinkedIn.
I think I was your secondconnection, or third.
I think you might have evenbeen My first connection, because
I promised myself after I leftbanking, I came off LinkedIn. I didn't
want anyone to know what I wasdoing. I was paranoid. I was like,

(39:29):
oh, what are they all gonna,you know, think or say about me?
Because back then I was notthe. I didn't have the mindset that
I have now. And I said, I'mnever going to go back onto LinkedIn
ever again. And fast forwardseven and a half years and we're
back on LinkedIn, and I'mexcited about it.
I like LinkedIn. I think it'skind of like a really underestimated

(39:52):
platform. You know, it'salways been my favorite and I find
it easier, but I get hundredsof messages a week. I find it less
effort. Kind of like it.
Yeah. And I actually think I'mgoing to love it. And it's interesting
because I do see myself almostgoing back into the corporate space,
but in a different capacity.Like empowering and speaking rather

(40:14):
than.
Yeah, so like full circle,but, like, involved manner.
Exactly. And trying to changethe culture as well.
No, I think that's interesting.
Yeah. So it's funny, isn't it,how it comes full circle. So I'm
excited to experience theLinkedIn journey.
I think I'm just about readyfor the dolphin.
Okay.
I've pulled myself togetherenough. I think I can get through
it.
Okay, so, dolphin story. I wason a holiday with my best friend

(40:39):
in Mexico. This was probablylike, oh, maybe like 13, 14 years
ago. And we'd gone away fortwo weeks. It was all inclusive.
We had an amazing time. Andthe second to last day, she was like,
right, let's do a trip. Ireally want to go see swim with dolphins.
So we booked onto this tripand we went to, you know, the place

(41:03):
where the dolphins were, andthey kind of taught us what was going
to happen. They were like,right, is this in.
An aquarium or like, in the sea?
It was. I'm trying to. Itwasn't the sea, but it was a big.
It wasn't a pool, but it waslike, you know, a dolphin aquarium,
maybe, let's call it a dolphinaquarium. And they were telling us

(41:25):
what was going to happen. Soone by one, individually, the dolphin
was going to be in the water,and then we were going to go behind
the dolphin. And what we weremeant to do is, like, hold onto the
dolphin's fin with two hands.And then when the dolphin was told
to go, then the dolphin wouldalmost, like, rise out of the water
and we would rise with it. Andthen the photographer would like

(41:46):
capture the footage and thephotos, you know? So anyway, I get
onto the dolphin and I wore abikini, and the bikini bottoms were
not the tightest and theyshould have been tighter. I should
have checked that beforeembarking onto.
Before riding a dolphin.

(42:07):
So then I get onto thedolphin, and as it starts to move
out of the water and it startspushing up out of the water, I suddenly
start to realize that mybikini bottoms are not going to withstand
the velocity and the gravityof the water. So what then happens

(42:30):
is the dolphin goes up and Irealized that my pants are about
to fall down. So I go fromholding, trying to hang onto the
dolphin with two hands, tohanging onto the dolphin with my
left hand, trying to pull mypants up with my right hand, all
while the photographer iscapturing it all on film. Probably

(42:53):
the most embarrassing momentof my life, because no one really
wants to see that. And yeah,my friend, did you take the video?
I think the whole group was.No, I didn't. You could buy the photos
in the video recordingafterwards. Obviously, I did not
because I did not want. Thememory is firmly ingrained in here.
That is never gonna goanywhere. So my advice to anyone

(43:15):
who's ever looking to swimwith dolphins or swim with any kind
of animal, either wear a onepiece or make sure that your bikini
bottoms or trunks are firmly tied.
That's definitely my favoritestory. I don't even know why it tickles
me so much, but I think it wasthe first time you told me.
But my face was literally whenI realized what was happening. It

(43:37):
was one of initial elationbecause I'm on a dolphin and it looks
like animal to sheer horrorand panic thinking, oh my God, is
this actually happening?
Hold on.
Well, I mean, I kind of felloff pretty quickly, didn't I?
Face plant, Maggie.
Yep, exactly that.
Okay. Amazing, right? Well, Ithink that is us done. So I think

(43:59):
that's it. Thank you, Maggie.
Thanks for listening to dawnof a New Era, the podcast brought
to you in association with theHer Power Community. This initiative
was founded by myself and it'sall about empowering female founders
to recognize their limitlesspotential and pursue their ambitions
with confidence. Now, there isless than 1.8% that goes into investing

(44:22):
in female founded businessesand we are here to make positive
change. So come and support uson Instagram at Her Power Community
and find out more about whatwe're doing to support female founders
to scale and grow their businesses.
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