DecaMillionaire Decoded
No fluff. No theory. Just real conversations with real business owners doing real numbers. Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them. Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom. Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom. New episodes drop every Monday and Thursday. Subscribe now and start scaling with clarity and confidence. While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
Episodes
In this inaugural episode of Deca Millionaire Decoded, host Justin Goodbread sets the stage for a transformative journey towards achieving a net worth of over $10 million. He shares his insights on the realities of success, emphasizing that true financial freedom is not just about accumulating wealth, but about building a scalable business that works for you. Justin introduces the concept of a Deca Millionaire and outlines the crit...
In this episode, Justin shares a pivotal moment in his journey as a business owner and podcaster. Discover how he has shifted his focus to better serve driven entrepreneurs who are ready to break through their ceilings and achieve greater freedom and efficiency. With a new direction for the show, Justin emphasizes the importance of authenticity, clarity, and the righ...
In this powerful episode, Justin confronts the challenges that come with pursuing a God-ordained vision. He explores the enemy's tactics that aim to derail our purpose and shares personal insights on how to maintain focus amidst distractions and doubt. Drawing from scripture and his journey, Justin emphasizes the importance of clarity in vision, the power of faith, a...
In this episode, Justin tackles the pressing issues that business owners face when their companies become overly dependent on them. He discusses the difference between mediocrity and mastery, emphasizing the importance of building systems that allow businesses to scale without the owner's constant involvement.
Justin explores the intricate world of financial planning and legacy building with attorney Kelly Sturmthal. Discover the importance of knowing your numbers, the value of collaboration between financial planners and attorneys, and how to prepare your business for future transitions. Kelly shares her insights on the emotional journey of business owners and the vital ...
In this episode, Justin tackles the often-overlooked concept of learned helplessness and its impact on business owners. Justin shares insights on how past failures can create mental barriers that prevent growth and success. Discover actionable steps to break through these self-imposed limitations and regain control of your business.
In this episode, Justin tackles the pressing issue of burnout among business owners. Discover how shifting your faith from working harder to trusting your team can unlock the potential for scaling your business. Justin shares valuable insights on moving from being the chief technician to becoming a true leader, emphasizing the importance of delegation and building a...
In this episode, Justin explores the transformative power of saying 'No' in business. Discover how rejecting the wrong clients, minimizing product offerings, and avoiding distractions can elevate your brand and profitability.
Learn more about The Value Growth Academy: https://thevaluegrowthac...
Join Justin Goodbread as he interviews Jason Yarusi, a successful real estate investor and entrepreneur. Jason shares his incredible journey from chaos and confusion to building a thriving real estate portfolio worth over $300 million. He dives into the importance of taking small steps, eliminating negativity, and being receptive to guidance. Discover how Jason tran...
Justin Goodbread shares his transformative journey through high-stakes coaching, revealing the invaluable lessons learned during a $20,000 investment in just two days. He discusses the importance of investing in oneself for accelerated success, the pivotal role of coaching, and how to overcome personal and professional hurdles. Join Justin as he uncovers the hard tr...
In this episode, Justin explores the essential mindset shifts necessary for financial advisors to escape the trap of trading time for money. Justin discusses the importance of focusing on serving one ideal client exceptionally well, the need for an abundance mindset, and the critical art of saying no to distractions and unimportant tasks.
Learn more about The Value Growth Academy: https://thevaluegrowthacademy.com/learn-more
In this episode, we explore the challenges faced by business owners, particularly in the financial advisory sector, and how to overcome them. Justin Goodbread shares five key lessons to help you clarify your vision, improve execution, and focus on the right metrics for success. Discover how to break free from the statistics that plague many advisors and learn actionable steps to scale your practice effectively.
Learn more about Th...
In this episode, we dive into the critical landmines that financial advisors face while building and scaling their registered investment advisory firms. Join Justin Goodbread and his guest, Ali Nasser, as they share their personal experiences, mistakes, and lessons learned on their journeys to creating successful practices. Discover how to avoid common pitfalls, embrace growth, and develop a mindset geared towards greatness.
In this episode, Justin Goodbread addresses the overwhelming challenges faced by business owners and financial advisors striving to double their income within a year. He emphasizes the importance of focus, setting clear goals, and the power of saying no to distractions. Discover the key strategies to overcome confusion, streamline your efforts, and achieve significant growth in your business.
Learn more about The Value Growth Acad...
In this episode of The Justin Goodbread Show, we tackle the tough truths financial advisors need to hear. Justin dives into the five lies that are holding advisors back from true success, challenging them to face reality and transform their businesses. From inflated self-perceptions to undervaluing expertise, Justin lays bare the misconceptions that can cost millions. He also highlights the importance of having a coach and aligning...
In this episode of The Justin Good Bread Show, we delve into the five essential steps for business owners to streamline, optimize, and grow their businesses sustainably. Discover how to identify your main priorities, eliminate unnecessary tasks, and simplify operations before optimizing to accelerate your business's growth. Learn how to effectively automate processes to enhance customer experience and increase efficiency.
Learn mo...
In this episode we welcome Gresham Harkless, a dynamic entrepreneur with a decade-long journey in digital marketing. Discover the power of resilience and how it has shaped Gresham's path in the ever-evolving digital landscape. From his childhood passion for journalism to founding Blue 16 Media, Gresham shares insights on navigating the challenges of entrepreneurship.
Learn more about The Value Growth Academy: https://thevaluegrowt...
In this episode, Justin shares five essential truths to make 2025 your breakout year, focusing on self-improvement, embracing discomfort, and creating relentless value. Join us as we explore how to harness radical intensity and master the compound effect for unparalleled success.
Learn more about The Value Growth Academy: https://thevaluegrowthacademy.com/learn-more
In this special year-end episode of the Justin Good Bread show, Justin unpacks the most impactful insights of 2024 for business owners. Discover how to build a valuable and transferable business as we explore mindset, timing, and the eight critical value drivers that can elevate your business. Learn why focusing on value can lead to increased profits, and hear inspiring stories of business transformations. Whether you're planning t...
In this episode, Justin reveals four powerful techniques that can transform your time management, allowing you to enjoy life outside of work while scaling your business to new heights. Discover how to maximize your calendar, make every meeting count, stick to time limits, and ensure every meeting leads to a decision. Whether you're overwhelmed by work or looking to optimize your productivity, these insights will help you achieve th...
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