Design Build Central

Design Build Central

Join Bruce Case and Bill MillHolland from Case Design as they talk all things "Design Build" Another podcast from Qualified Remodeler Magazine and SolaGroup, Inc.

Episodes

April 7, 2026 31 mins
How has Case Design/Remodeling managed to stay at the top of the game since 1961?
It's not just about the hammers and nails; it's about a "Built to Last" mindset that's been part of our DNA for over 60 years. 
 
In this episode, we're breaking down the top 10 foundational strategies that have kept us thriving through every market shift and design ...
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In this episode of the Design-Build Central, we explore the evolving landscape of client sentiment, unpacking the unique psychological challenges facing the remodeling industry in 2026.

We explore why it has become increasingly difficult to capture the focus of distracted homeowners and how to break through the noise to build genuine connection. Central to our conversation is the universal desire for control; we analyze how a perce...

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In this episode of Design Build Central, hosts Bruce Case and Bill Millholland sit down with Dave Exton, the primary estimator for the design-build side of Case.

Dave walks through his background, his estimating philosophy, and the systems and processes that support accurate, scalable estimating in a growing remodeling company.

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January 6, 2026 31 mins

This episode is a candid conversation for leaders and teams who know that change isn't optional—but managing it well is hard.

Drawing on real-world experience, Bill and Bruce dig into why even strong, veteran teams can resist change, especially when it challenges long-held habits and assumptions. 

The focus isn't on buzzwords or theory; it's on what actually happens inside organizations when expectations shift, and the work feels u...

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Design Build Central returns with a forward-looking conversation every remodeling professional should hear as we head into 2026.
 
In this episode, hosts Bruce Case and Bill Milholland of Case Design take a clear-eyed look at what's changing—and what truly matters most—going into the year ahead. From shifting consumer expectations and evolving team dynamics to the accelerating role of technology and ongoi...
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This year feels different.  The economy is uncertain, consumer and employee demands are shifting, AI and technology as a whole are front and center.  We can't just repeat last year's plan - we need to adapt.
 
Join Bill and Bruce in this episode as they share their planning thoughts and process for 2026.   This includes understanding the environment, strategic planning, marketing &...
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In our last couple of episodes, we have explored the seismic shifts shaping today's remodeling clients and businesses: trust in institutions is at historic lows, media channels are more fragmented than ever, and the rise of AI is pushing expectations for speed, customization, and communication to unprecedented heights. 
 
This episode of Design Build Central dives into how design tools, technology, and co...
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In our last episode, we explored the seismic shifts shaping today's remodeling clients: trust in institutions is at historic lows, media channels are more fragmented than ever, and the rise of AI is pushing expectations for speed, customization, and communication to unprecedented heights.
 
Homeowners aren't just changing what they want from a remodel — they're changing why they want it, and how they expe...
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September 2, 2025 25 mins
In this episode of Design Build Central, we introduce a vital new series on Remodeling in a Changing World.
 
Today's clients aren't just changing what they want in their homes—they're changing why they want it. We explore the deeper forces reshaping consumer behavior, from the erosion of institutional trust and the decentralization of media to the rise of AI, economic and political uncertainty, and a gen...
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August 5, 2025 30 mins
In this episode of Design Build Central we dive into the rapidly evolving world of artificial intelligence and its impact on the remodeling industry.
 
We break down what AI actually is—and isn't—cutting through the hype to highlight what's useful today, what's still more fantasy than fact, and how remodeling businesses can start putting it to work right now.
 
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July 1, 2025 35 mins

From changing expectations around value and trust to heightened sensitivity around timing and cost, today's clients are weighing decisions differently. Bruce and Bill dig into the external factors influencing those choices—interest rates, consumer confidence, tariffs—and how they're reshaping the buying journey.

They also look at what makes a remodeling experience feel safe and worth it in today's climate, and which marketing platf...

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In this episode of Design Build Central, hosts Bruce Case and Bill Milholland dive into the critical importance of conducting a mid-year business review. They emphasize the value of stepping back to evaluate financial performance—not just overall numbers, but also how results stack up against your original budget.

The conversation explores the vital role of cash flow management in sustaining operations and seizing opportunities, es...

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In this episode of Design Build Central, your hosts Bruce and Bill dive into two hot topics reshaping the remodeling industry: tariffs and trends.

Our guest is Allie Mann, Case Design's longtime Manager of Materials and Vendor Relations, who brings over two decades of experience and insight to the conversation. We break down what today's shifting tariff landscape means for remodelers and clients alike—from pricing pressure on impor...

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In this episode of Design Build Central, hosts Bruce Case and Bill Milholland continue their series on uncertainty in the remodeling industry, focusing this time on the critical importance of mitigating risk. As more clients defer home remodeling projects due to economic or personal hesitation, it's never been more important for design-build firms to take a proactive approach to managing both general business r...

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In this episode of Design Build Central Bill, Bruce and their guest Maddie Millholland dive into the most effective strategies for remodeling businesses to generate business through collaboration with their teams and clients. 

We'll explore how we use social media and email marketing to reach new clients as well as how to nurture relationships with past and existing clients.    Learn how educational seminars can position your busin...

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February 4, 2025 27 mins

In this episode, Bruce and Bill dive into the topic of Navigating Uncertainty in the remodeling industry. While the long-term outlook remains strong, economic uncertainty in the short term is creating challenges for some remodelers, particularly when clients feeling uncertain choose to slow down or defer their projects.

Bruce and Bill share strat...

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January 7, 2025 30 mins

In this episode, Bruce and Bill tackle a trend making waves in the remodeling industry: homeowners hitting the pause button on renovation projects. They explore the reasons behind this slowdown, from economic uncertainty and busy schedules to expectations of lower interest rates in the future and other big-picture trends.

The conversation doesn't stop at the "why"—they also share actionable...

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December 3, 2024 19 mins

In this episode, Bruce and Bill explore the cyclical nature of the remodeling business and how shifts in consumer confidence, real estate values, and other macroeconomic trends impact the industry. Drawing on decades of experience since 1961, they highlight how fluctuations in average job size play a significant role in these cycles.

The discussion dives into the ripple effects of changing ...

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In Episode #12, Bruce and Bill are joined by Sr. Vice President, Rick Matus for a conversation on hiring new salespeople. It's a wide ranging discussion and touches on many areas to consider if you're thinking about growing your team.

 
First: Hiring and Recruiting
- Where do you find new Project Developers?
- What attributes or traits do you look for? 
- How important is "fit" in deciding...
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October 22, 2024 28 mins

In this listener Q&A episode, Bruce and Bill tackle crucial questions for remodeling businesses at various stages:

  1. Starting a new remodeling business: They highlight creating opportunities, gaining industry knowledge, starting small, and understanding financials.
  2. Growing a 5-year-old business: Hiring priorities (sales, production, or design), emphasizing process documentation and financial preparedness for team expansion.
  3. Mana...
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