Interior Designer's Business Blueprint
Today I'm chatting with Ericka Saurit of Saurit Creative, a STRATEGIC BRAND MARKETING + STORYTELLING for interior designers and home brands.
Ericka believes that HOW you tell your story matters. It needs to be clear, concise, and consitent. She's on a mission to help interior designers clarify their value and get that message out.
Ericka shares the 3 pillars that you have to understand and get right - in order to shift from being a business to a brand.
Here's a glance at the episode:
[5:37] Ericka shares her backstory and how she got into teaching storytelling for interior designers and the home industry.
[13:45] We discuss the importance of brand storytelling and how it shows up across your work from your website and social media all the way into your proposals, emails, and correspondence with your clients.
[18:10] Ericka shares what most interior designers underestimate or leave out when storytelling and how we have to think about if we are a business or a brand. She discusses how to create a brand where clients want to choose you.
[24:00] We discuss the need for consistency across your brand storytelling and how important it is in what clients and potential clients remember us for.
[29:10] Ericka shares with us the 3 E's of taking a business strategy and creating a brand.
[36:00] We discuss the importance of taking time to craft your storytelling without rushing through the process. There is so much more to creating a brand than just getting a really great logo and website up.
[44:26] I ask Ericka to share what shifts an interior designer will feel when you really nail down your brand in terms of your business strategy and creating content.
Mentioned in this episode:
🎯 Learn More: Interior Designer's Business Blueprint - https://www.designersoasis.com/blueprint
WANT MORE?
🛒 Template Shop - 10% off the shop PODCAST10 (Limit one use per customer)
🔖 Interior Design Business Articles
FOLLOW ALONG
📺 YouTube
-------------------------------------
***Rate, Review, & Follow on Apple Podcasts***
FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis
EPISODE WEBSITE ⇗- designersoasis.com/episode/56
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!