Pipelines are often thought of as simple logistics channels, but in reality, they operate more like sprawling processing plants. This complexity has long been underserved by outdated control systems that lack the sophistication of modern software.
The challenge is clear: legacy systems are hindering efficiency, sustainability, and even talent retention as younger generations expect better tools in the workplace. How do we overcome this inertia?
In this latest episode I catch up with Vicki Knott, Co-Founder and CEO of Crux OCM, whose exciting work is transforming pipeline control rooms with analytics and automation tools designed for the modern era. Vicki shares how her team is delivering measurable gains in throughput, emissions reductions, and energy efficiency—without a single piece of new steel.
We cover some of the biggest questions shaping the future of pipeline control systems:
1️⃣ Why have pipeline control systems been left behind by digital innovation?
2️⃣ How does Crux OCM’s technology deliver real results for operators?
3️⃣ What role does trust in cloud-based systems play in accelerating adoption?
4️⃣ How does Microsoft’s involvement amplify Crux OCM’s vision?
5️⃣ What lessons has Vicki learned about driving transformation in a traditional industry?
Crux OCM recently closed a $17M Series A funding led by Microsoft, who recognizes the importance of the shift to zero-trust, cloud-based control room solutions that are reshaping the energy industry.
About the Guest:
Vicki Knott is the Co-Founder and CEO of Crux OCM, a company dedicated to modernizing pipeline control systems. With a background in chemical engineering and a sharp focus on industry needs, Vicki is driving digital transformation for pipeline operators around the globe. She has led Crux OCM through key milestones, including a $17M Series A investment backed by Microsoft’s M12 Fund.
Contacting the Guest
🌐 Visit Crux OCM: cruxocm.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!