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April 30, 2025 12 mins

Twenty years ago, Big Oil companies like Shell and Exxon were the stars of the capital markets. Huge revenues, stellar profits, high share prices, robust price/earning ratios and reliable dividends placed these companies among the world’s best, magnets for top engineering talent and voices of influence in the halls of governments globally.

But no more. They lost the market leadership crown to the digital giants, including Apple, Microsoft, Amazon, and Google. Oil and gas concerns are still market leaders as measured by revenue, but not by other measures of value. The gap now is so vast it’s hard to imagine how they might ever regain their market positioning.

And now the digital companies are stretching into energy for their data centers, but not yet clean liquid energy, which creates the opportunity.

In this podcast I set out several steps the industry can take to recapture its former glory. 


⚒️ Additional Tools & Resources

💡 Go backstage and check out my studio:

🔗  https://geoffreycann.com/mystudio/

📚 Take my one-day digital strategy training course for oil and gas:

🔗 https://www.udemy.com/course/digital-oil-and-gas/?referralCode=0161D4D49AB75735A185

🤝 Connect with Me

✍️ Bloghttps://digitaloilgas.substack.com/

💼 LinkedInhttps://www.linkedin.com/in/advocate-digital-innovation-for-energy/

🐦 Xhttps://x.com/geoffreycann

🎤Contact for Lectures and Keynotes

I speak regularly on these and other topics. Book a brief call to discuss your upcoming event needs.

⚠️ Disclaimer

The views expressed in this podcast are my own and do not constitute professional advice.

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