The industrial sector faces a growing challenge: how to train a rapidly evolving, inexperienced workforce to safely and effectively operate aging and complex infrastructure. Traditional training tools like PowerPoint presentations and passive classroom learning no longer cut it, especially in high-risk environments like oil refineries and offshore rigs.
Enter immersive training platforms—tools that provide guided, interactive learning experiences in virtual environments. These platforms bridge the comprehension gap by enabling engineers to interact with equipment and scenarios in a simulated setting before ever stepping on site. The benefits are substantial: improved cognition, faster onboarding, safer operations, and better cross-functional awareness.
In this episode, I speak with Matt Trubow, Commercial Director of Hidden Creative, where we discuss how their browser-based immersive platform "Simmerse" is transforming how engineering-heavy industries onboard and train personnel. From AI-driven hazard detection to gamified safety walkthroughs, Matt illustrates why immersive tech is not just a nice-to-have but a must-have for the future of industrial training.
👤 About the Guest
Matt Trubow is the Commercial Director and co-owner of Hidden Creative, a UK-based company specializing in immersive training technologies for the engineering sector. With a background in military systems, computer engineering, and complex simulations, Matt brings a practical and deeply technical perspective to digital transformation in industry. Learn more at www.hiddenltd.com or connect with Matt on LinkedIn.
⚒️ Additional Tools & Resources
-
🎙 Go backstage and check out my studio: https://geoffreycann.com/mystudio/
-
📘 Take my one-day digital strategy training course: https://www.udemy.com/course/digital-oil-and-gas/?referralCode=0161D4D49AB75735A185
🤝 Connect with Me
- 📚 Blog Series: https://digitaloilgas.substack.com/
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.