All Episodes

August 20, 2025 27 mins
The energy industry is having a moment. As assets become digitized, operations increasingly automated, molecules displaced for electrons, and capital more discerning, the biggest challenge is now people, instead of engineering. Specifically, where will the next generation of digitally fluent energy professionals come from?
 
At the same time, academic institutions, whose mission is to deliver qualified talent, are under grave financial pressure. International student revenue is collapsing, and many programs are out of step with the real-world digital needs of industry. Meanwhile, the workforce is retiring, and young professionals are turning away from careers in oil and gas.
 
In this episode, Doug Cronk, an investment committee advisor, and former Academic Chair of Financial Services and Fintech at SAIT, sets out how the energy sector can seize this moment. By repackaging existing academic offerings, combining them with data analytics, AI, and energy domain knowledge, and co-creating programs that reflect the needs of a digital energy economy, the energy sector can secure its future talent needs.
 
Doug argues that industry must lead, by articulating exactly what skills are needed, and why energy companies should present themselves as data-driven innovation platforms, not just extractive enterprises. This episode offers a clear-eyed assessment of the education-industry disconnect, the talent crisis looming over the sector, and the strategic opportunity to build the next generation of digital energy leaders. 
 
 
👤 About the Guest
 
Doug Cronk is an experienced board member, investment committee advisor, and former Academic Chair of Financial Services and Fintech at SAIT. His career spans banking, pension fund management, and education, with a specialty in helping institutions adapt to technological and demographic disruption. Today, he sits on multiple boards where he evaluates long-term investment strategies and talent risk in capital-intensive sectors, including energy.
 

🛠️ Additional Tools & Resources

🎙️ Go backstage and check out my studio:

https://geoffreycann.com/mystudio/

📘 Take my one-day digital strategy training course for oil and gas:

https://www.udemy.com/course/digital-oil-and-gas/?referralCode=0161D4D49AB75735A185


🔗 Connect with Me

📚 Blog series: https://digitaloilgas.substack.com/

🎧 Podcast: https://geoffreycann.com/broadcast/

💼 LinkedIn: https://www.linkedin.com/in/advocate-digital-innovation-for-energy/

🐦 X: https://x.com/geoffreycann


🎤 Contact for Lectures and Keynotes

I speak regularly on these and other topics. Contact me to book a brief call about your upcoming event needs:

👉 https://geoffreycann.com/contact/


⚠️ Disclaimer

The views expressed in this podcast are my own and do not constitute professional advice.

Mark as Played

Advertise With Us

Popular Podcasts

Las Culturistas with Matt Rogers and Bowen Yang

Las Culturistas with Matt Rogers and Bowen Yang

Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.