Episode Five Niall Anthony The Importance of Niche Marketing

The guest today specializes in helping companies build seven figure brands. Joining us is Niall Anthony, Director at 6IX Media Group in Toronto, Canada. In today’s episode, we consider what is and isn’t working in the world of digital marketing as well as the current climate in the digital market. We discuss how important it is to gain and maintain trust throughout the customer journey and why you should understand the prices you charge. Listen in to hear some of Niall Anthony’s advice for where to look next in the world of digital marketing!

In this episode…

[00:01] Introduction

[00:13] Introducing the Guest

[01:01] Start of the Podcast

[01:29] 6IX Agency and Fresh Approaches

[05:59] The Need for Mindset Shifts

[11:29] Why Honesty Sells

[16:13] Getting in the Door and Building Trust

[21:51] Knowing Your Market

[23:25] Medical Sales Market Pivot Example

[24:56] Online Trade Shows

[27:51] Understanding the Price Your Charge

[30:00] Closing Thoughts

[30:32] Outro

Episode Notes:

The guest this week offers amazing discussions about what is and isn’t working in the world of digital marketing. Originally from Glasgow, Niall Anthony now calls Toronto home and is the director of 6IX Media Group. At the agency, Niall and his team specialize in growing companies to seven figure brands. 6IX Media Group has been in the marketing industry for over three years and have always held a focus on setting themselves apart from the competition. Everything is about having an edge, coming up with fresh ideas and approaches, and having an understanding on what is and isn’t working in the digital marketing arena. At 6IX, Niall hopes to revolutionize the educational space in marketing sharing that the agency tries to bridge the gap between learning and actually implementing tactics. 

When asked about what isn’t working in the world of digital marketing, not taking risk tolerance into decision making and selling cold is not going to give the results that companies need right now. With the pandemic, many companies are no longer looking at their multi-year plans but instead are worrying on a month-to-month basis. Having conversations with clients in the differences from natural traffic like SEO that takes time to a more structured model, targeted ads. Companies are shifting their mindsets and pivoting to truly make an impact in these times.

One thing that people can implement into their businesses, Niall Anthony suggests is implementing services for a reason. Make sure there is a reason for doing particular things in your services. It comes down to figuring out your offers that get you in the door and once in the door turn to upselling services. Trust must be built before sales happen and must be consistent throughout the entire customer journey. 

Offering some advice, Niall Anthony shares to take a look at the market. Don’t just chase the same things everyone else is in the industry it is not a scalable concept. Think about the parts of the market that most agencies are not targeting. Niall gives the example of the countless agencies that are targeting residential solar. Instead of targeting residential solar you instead want to target commercial where no one is. If you build trust in the market of commercial solar, then you will also get the residential clients before everyone else. While it is your job to think about the future of your client’s businesses you must also focus on your own! 

Relevant Links: 

Want to Connect with Niall Anthony?

6IX Media Group Website [https://www.6ixmedia.io/]

LinkedIn [https://www.linkedin.com/in/niallanthonyfagan/?originalSubdomain=ca]