Episode Seven Bryan Plumb - One Size Does Not Fit All

 The guest today is the owner of the award winning and soon-to-be multi-award-winning Bee Digital Marketing. Joining us is Bryan Plumb, the Managing Director and CEO of Bee Digital Marketing, a certified marketing agency that helps education businesses grow. In today’s episode, Bryan offers his knowledge and resilience on how he built his business and why you should never exaggerate what you don’t know. We discuss the pros and cons of flash in the pan marketing tactics and why you should integrate a new mindset that focuses first on your clients and client’s customers. Listen in to hear Bryan’s great insights and how intertwined the do’s and don’ts of digital marketing can be!

The guest this week has a great sense of resilience and admiration. Bryan Plumb, Managing Director and CEO of Bee Digital Marketing offers incredible marketing advice and some important tips to run and grow a business. Bryan Plumb entered the marketing space in a rather unique way when he created Bee Digital eleven years ago. 

After finishing his degree at university in TV Production, Bryan went into a role in sales and quickly moved into recruitment where he recruited developers for companies selling education technology products. As an overly confident young man in his early twenties, Bryan Plumb found that many of these education technology companies did not market their products in the best ways and thought he could do better. At the time, with no experience running a business and zero experience in the marketing space, Bryan Plumb started Bee Digital Marketing and now is driven to grow his business by helping education technology companies level the playing field in education.

Bryan shares that the best advice he could offer to listeners is to be humble enough to admit when you do not know something and when to ask for help. Bryan has made it a goal in his company for any member on his team to be encouraged to admit when they do not know something and go on a mission to ask for help or find out the answer. Almost all of us feel we must naturally exaggerate our knowledge when someone asks a question especially when it is heavily technical. The best thing you can do is to say that you do not know and to ask for a day or two to find the answer.

Bryan shares that there are many things that no longer work that once did and many things that suddenly work. Bryan offers an example of running a Facebook Messenger campaign that was really a flash in the pan tactic and knew that in only a matter of days, Facebook would shut it down. Many things in marketing can work at one time and then end up not working again. When it comes to flash in the pan tactics, they will work for only a finite amount of time. Instead, what Bryan Plumb finds to make an agency successful is to build an agency that has solid foundation. Bryan’s advice is to stay away from things that could be flash in the pan tactics because the risk is so high that you are going to do something that isn’t good, and you will have to start from scratch.

What is working in digital marketing right now is the idea of creating campaigns that have a longer cycle of return. For Bee Digital Marketing, most of the focus is surrounding B2B and slower B2B that takes about three to six months to see a return. Due to COVID, these methods have worked massively in the company’s favour as the marketing structure at Bee Digital Marketing has not changed as they have never been about selling a product immediately. During this time, Bee Digital Marketing has been putting their clients and their client’s customers first by producing campaigns that genuinely put the customers at the forefront of everything they do. By taking care of your customers and your customer’s customers you are adapting the mindset of not focusing on the product at hand but instead what the customer needs right now and how your company can help.

Relevant Links: 

Bee Digital Marketing | Website

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