Dive into the dynamic world of eCommerce with Jennifer Peters, senior manager at OLLY, on this insightful episode of Digital Marketing Domination. Hosted by Jamil Zabaneh, this episode explores Jennifer's journey from traditional retail to mastering the digital landscape. Discover OLLY's omnichannel strategy that navigated the COVID-induced eCommerce surge and post-pandemic market corrections. Uncover how brands like OLLY grow by harmonizing direct-to-consumer and brick-and-mortar channels without compromise. Jennifer shares valuable tips for budding eCommerce ventures, from platform selection to the vital balance between upper and lower funnel spending to drive growth. Tune in for a deep dive into customer engagement, the use of first-party data for sentiment analysis, and staying ahead in the fast-paced world of eCommerce while ensuring ADA web accessibility. Whether you're a marketer, entrepreneur, or industry enthusiast, this episode offers actionable insights for anyone looking to thrive in the digital marketplace.
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