How AI and Data are Reshaping Political Campaigns with Michael Cohen the Cohen Research Group

Michael D. Cohen is the CEO of the Cohen Research Group, a political public affairs and corporate research firm, and the author of Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections. He has written a new chapter for this well-received book that focuses on the power of AI and opportunities to apply it in political campaigns. Michael emphasizes the need to balance the use of AI with maintaining the authenticity and voice of the candidate.

 

We talk about:

• AI tools being used by campaigns to generate content ideas for fundraising emails and social posts
• Opportunities to use AI in campaigns to inform rapid responses to news and events
• Increased motivation to use AI tools to enable campaign teams to do more with fewer resources
• The increased adoption of AI tools by down-ballot campaigns, not just high-profile campaigns

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CohenResearchGroup.com

ModernPoliticalCampaigns.com