Digital Rage

The Byer-Nichols Threat Brief provides a comprehensive analysis of the cybersecurity landscape during the first half of January 2026. This report highlights a significant surge in ransomware activity, specifically noting that the group Qilin remains a dominant threat to the manufacturing sector. It details how modern attackers are increasingly utilizing double-extortion tactics and exploiting both contemporary software bugs and dec...

Phish Tank Digital offers a specialized intelligence layer designed to enhance Pipedrive CRM by filling critical data gaps in the sales process. The system converts anonymous website interactions into enriched prospect profiles, providing sales teams with comprehensive timelines of engagement and intent scoring. By capturing behavioral data and technographic details, the architecture helps organizations track campaign ROI and autom...

Phish Tank Digital proposes a universal data sharing architecture designed to overcome the inherent limitations of native HubSpot integrations. By positioning a company's website as the central intelligence hub, this framework prevents the formation of data silos and ensures that critical attribution details are preserved across platforms. This strategy offers businesses full data ownership and enhanced visibility into user behavio...

Phish Tank Digital offers specialized Salesforce integration services designed specifically for the high-security requirements of cybersecurity companies. Their "Zero Data Loss Architecture" addresses the common problem of attribution blind spots, ensuring that lead data and marketing intelligence remain intact as they move from digital platforms into the sales pipeline. By utilizing enterprise-grade API synchronization, the firm c...

This threat intelligence brief provides a comprehensive analysis of the global cybersecurity landscape during the final two weeks of 2025. It highlights Qilin as the most dominant ransomware threat, noting a specific surge in attacks against the manufacturing sector and small businesses. The report identifies a dangerous shift toward stealthier intrusion methods, such as DNS manipulation and the use of sophisticated backdoors like ...

"ABM is Dead for Mid-Market Cybersecurity," argues that traditional Account-Based Marketing (ABM) is ineffective and too costly for smaller cybersecurity firms with $1M–$5M in revenue. Author Jeff Byer asserts that the enterprise ABM playbook results in wasted budget and "thin pipeline" due to high software costs and buyer skepticism. The article introduces an alternative framework called Structured Account Selling, which is design...

"The End of Funnel: How AI Is Forcing a Reinvention of Customer Journey Mapping," published by the company Byer Co. The central argument is that the traditional linear marketing funnel is obsolete because artificial intelligence has fundamentally changed customer behavior. According to the author, AI has collapsed the space between discovery and decision, leading to buyers entering the process at unpredictable angles and moving in ...

"Byer-Nichols Threat Brief for December 1-15 2025," a cybersecurity intelligence report detailing threat activity over a two-week period. The brief, written by Jeremy Nichols, focuses on key trends like the re-emergence of the LockBit ransomware group and the dominance of the React2Shell vulnerability across multiple threat actors. Data tables illustrate shifts in ransomware leadership, with Qilin maintaining the top spot and Coinb...

"The Post-Click Economy: Why Your Brand's Point of View is the New SEO," published on December 8, 2025, by Mira Mikati for Byer Co. The central argument is that traditional Search Engine Optimization (SEO), focused on clicks and technical rankings, is being replaced by a "Post-Click Economy." This shift is driven by Artificial Intelligence (AI) summaries, "zero click" search answers, and pre-deciding buyers, meaning visibility now ...

The "Byer-Nichols Threat Brief" delivers a detailed analysis of the cyber threat landscape during the second half of November 2025, highlighting trends in ransomware and emerging security risks. Ransomware dominance is held by Qilin, CL0P, and Akira, although newer groups like Sinobi and DragonForce show a rapidly increasing impact. The majority of targets are small businesses in the USA, with the manufacturing, technology, retail,...

This episode is from an article titled "Beyond the Hype: A Realistic Framework for AI in Human Centric Marketing," presents a strategic perspective on integrating artificial intelligence into digital marketing practices. The author, Jeff Byer of Byer Co., argues that AI is a powerful tool requiring human guidance, not a replacement for human creativity, and warns against using it to generate generic "slop" that reduces content valu...

This episode is from an article titled "The Visibility Economy: SEO Is Not Dead, but the Scoreboard Changed," argues that while traditional Search Engine Optimization (SEO) fundamentals remain crucial for discoverability, the ultimate goal has shifted from securing a click to achieving omnipresent visibility in the AI-driven information ecosystem. The author contends that artificial intelligence has compressed the search journey, l...

This episode focuses on conversion rate optimization (CRO) strategies tailored for visitors who arrive at a website after first viewing an AI Overview on a search engine. Authored by Jeff Byer, the text argues that these "Post-AIO Searchers" are already knowledgeable about the topic's basics, requiring websites to shift their content approach from educating beginners to continuing a conversation with an informed audience. The prima...

This episode is based on an article by Jeff Byer, CEO of Byer Company, detailing the necessary evolution of search engine optimization (SEO) into what he terms AI-Adaptive SEO. Byer asserts that the rise of conversational AI search fundamentally changes how people find information, requiring a shift from traditional keyword-focused strategies to new methods. The article emphasizes that while the foundational principles of SEO—such ...

This episode provides a comprehensive guide to digital marketing acronyms, specifically focusing on terms related to SEO and search optimization, content and AI writing, data, analytics, and performance, and martech and personalization. Authored by Jeff Byer and published by Byer Co., the source aims to clarify the often-confusing shorthand used in the industry, including definitions for concepts like Generative Engine Optimization...