Digital Velocity
Welcome to the Digital Velocity Podcast...a podcast covering the intersection between strategy, digital marketing, and emerging trends impacting each of us. Hosts Erik Martinez, Executive Vice-President of Blue Tangerine, and Tim Curtis, President and CEO of CohereOne, bring you a wealth of marketing experience along with their unique prospectives. Join them each week as they interview industry veterans to dive into the best hard-hitting analysis of industry news and critical topics facing brand executives.
Episodes
In Episode 88 of the Digital Velocity Podcast, Erik Martinez sits down with David LaCombe, Chief Marketing Officer at Imperatives Delivered, to unpack what truly effective marketing leadership looks like in today’s fast-moving digital landscape. From his unique start as a paramedic to his rise as a go-to-market strategist, David shares insights that challenge conventional thinking around marketing strategy, tec...
In Episode 87 of the Digital Velocity Podcast, Erik Martinez is joined by Corey Morris, CEO of Voltage and author of *The Digital Marketing Success Plan*, to explore how companies can eliminate guesswork and wasted spend in digital marketing by implementing a strategic planning framework. Corey introduces the START process—a five-step framework (Strategy, Tactics, Application, Review, Transformation)—that guide...
In Episode 86 of the Digital Velocity Podcast, Er...
In Episode 85 of the Digital Velocity Podcast, Erik Martinez sits down with Pat Barry, President of demystifAI and a seasoned data scientist, to tackle one of the thorniest challenges in modern marketing: how to measure and forecast performance in a world full of fragmented data.
From McDonald’s digital tracking systems to direct-to-consumer (DTC) marketing attribution puzzles, Pat shares his cross-industry ex...
In Episode 84 of the Digital Velocity Podcast, Er...
In Episode 83 of the Digital Velocity Podcast, Erik Martinez is joined by Ken Burke, founder and CEO of Microcasting, to explore the next frontier in direct-to-consumer ecommerce innovation: AI shopping agents. As AI rapidly evolves beyond chatbots, Ken shares a vision for an “agentic” future—where AI doesn’t just assist but actively guides customers through highly personalized and conversational buying experie...
In Episode 82 of the Digital Velocity Podcast, Erik Martinez is joined by consultant and hospitality industry veteran Mark Maynard for a conversation that bridges the gap between high-touch restaurant experiences and high-scale direct-to-consumer businesses.
Mark shares hard-won lessons on building brands that customers love and teams that perform. This episode reveals how purpose, culture,...
Episode 81 of the Digital Velocity Podcast, Erik Martinez sits down with Bill Rice, founder of Read more
In this episode of the Digital Velocity Podcast, Erik Martinez welcomes Dr. Cori Lathan — entrepreneur, neuroscientist, author, and trailblazer in wearable tech and
In Episode 79 of the Digital Velocity Podcast, Erik Martinez welcomes Jaime Weatherby, founder of Weatherby Media, to explore how marketing teams can eliminate content chaos and scale their marketing efforts using systemized workflows and AI-powered tools.
Drawing on years of experience running a full-service agency, Jaime shares the real-world struggles of managing content creation across ...
In Episode 78 of the Digital Velocity Podcast, Erik Martinez sits down with Kimberly Storin, Chief Marketing Officer at Zoom, to explore how modern marketing teams can strategically integrate artificial intelligence into their workflows without sacrificing the human connection that drives brand affinity.
Kimberly shares insights from her deep background in B2B tech—including roles at Dell, ...
In this episode of the Digital Velocity Podcast, Erik Martinez welcomes Michael Katz, founder and CEO of Flowsend.ai, to discuss how brands can use authentic marketing content to drive growth. Michael shares his journey from enterprise software to launching Flowsend, a platform that helps brands turn conversations into content while preserving their unique voice.
The conversation explores w...
In Episode 76 of the Digital Velocity Podcast, Erik Martinez welcomes Joe Hudicka, CEO of EvenFlow and author of the upcoming book The AI Ecosystems Revolution, to unpack the evolving role of AI, trust, communication, and forecasting in the modern supply chain and marketing ecosystem.
Joe shares eye-opening insights about how broken digital systems, disjointed communication, and reactive fo...
In Episode 75 of the Digital Velocity Podcast, Erik Martinez sits down with Cherian Koshy, a nonprofit tech leader turned AI innovator, to explore how AI-driven content generation, segmentation, and analysis can revolutionize not only fundraising but also direct-to-consumer (DTC) marketing. Cherian shares a story of how he went from knocking on doors for the Sierra Club to building and selling an AI-powered platform that helps orga...
In this insightful episode, Digital Velocity Agency host Erik Martinez sits down with Kathleen Perley, founder of DemystifAI and a professor at Rice University’s Business School, to explore the real-world applications of Artificial Intelligence in eCommerce, digital marketing, and beyond.
This week on the Digital Velocity Podcast, Jeanette McMurtry joins Tim and Erik to discuss how brands can identify their ESP (Emotional Selling Proposition) and why trust, authenticity and emotional connections are critical for success with customers.
This week on the Digital Velocity Podcast, Jonatho...
This week on the Digital Velocity Podcast, John Horn of StubGroup joins Tim and Erik to discuss how E-commerce retailers can maximize their growth through effective Google Ad strategies.
https://www.digitalvelocitypodcast.com/episodes/71-growing-business-through-google-ads-john-horn
This week on the Digital Velocity Podcast, Greg Shuey of Stryde joins Tim and Erik to discuss how understanding the buyer's journey can transform a brand's marketing strategy.
https://www.digitalvelocitypodcast.com/episodes/70-understanding-the-buyers-journey-greg-shuey
This week on the Digital Velocity Podcast, Greg Brooks of SearchTides joins Tim and Erik to discuss how businesses can prepare for the future of Search Engine Optimization.
https://www.digitalvelocitypodcast.com/episodes/69-preparing-for-the-future-of-seo-greg-brooks
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