The Freeze - John Santner

John Santner, owner of the beloved local spot, "The Freeze," formerly "Tastee Freeze." dives into the rich history of the business, the reasons behind its name change, and the unique challenges of running a bustling ice cream and fast-food joint. John shares heartwarming anecdotes about community connections, the importance of quality, and his dedication to his employees.

 

# Discovering Grayslake: The Heartwarming Story of "The Freeze"

In this episode of "Discovering Grayslake," host David Woll sits down with John Santner, the owner of the beloved local ice cream and fast-food establishment, "The Freeze." Formerly known as "Tastee Freeze," this iconic spot has been a staple in the Grayslake community for decades. The conversation delves into the rich history of the business, the reasons behind its name change, and the unique challenges of running a seasonal eatery. Here, we break down the key insights and actionable advice shared in the episode, offering a comprehensive guide for listeners and readers alike.

## The Transition from "Tastee Freeze" to "The Freeze"

### Embracing Change While Honoring Legacy

John Santner recounts the pivotal decision to rebrand from "Tastee Freeze" to "The Freeze." This change was driven by the need to maintain quality and independence from the franchise's parent company, which had begun imposing changes that conflicted with John's vision for the business.

**Key Takeaways:**
- **Quality Over Compliance:** John refused to compromise on quality, such as using fresh strawberries instead of lower-quality alternatives.
- **Legal Considerations:** He navigated the legalities of rebranding by consulting with the parent company's legal department, ensuring compliance while gaining independence.
- **Community Resonance:** The new name, "The Freeze," still resonated with the community, preserving the essence of the beloved establishment.

### Actionable Advice:
- **Evaluate Franchise Agreements:** If you're part of a franchise, regularly assess whether the terms align with your business goals and values.
- **Consult Legal Experts:** When considering a rebrand, seek legal advice to understand the implications and ensure a smooth transition.
- **Engage the Community:** Involve your community in the rebranding process to maintain loyalty and support.

## Operational Challenges and Solutions

### Managing Peak Seasons

John shares the excitement and chaos of opening and closing seasons, with long lines of eager customers. He emphasizes the importance of efficient operations and effective communication with the community.

**Key Takeaways:**
- **Social Media Buzz:** Utilize social media to generate excitement and keep customers informed about opening dates and special events.
- **Training and Preparation:** Invest in thorough training for new employees to handle the rush of customers effectively.
- **Customer Patience:** Foster a supportive community that understands and appreciates the challenges of peak seasons.

### Actionable Advice:
- **Leverage Social Media:** Create engaging content to build anticipation and keep your audience informed.
- **Comprehensive Training Programs:** Develop detailed training manuals and conduct mock rush scenarios to prepare staff.
- **Community Engagement:** Communicate openly with your customers about peak season challenges and encourage their patience and support.

## Employee Empowerment and Community Connection

### Building a Strong Team

John highlights the importance of having dedicated employees and creating a positive