How to Drive Profit with Purpose

How to Drive Profit with Purpose

This is Drive Profit with Purpose. Listen in each week as we talk with successful industry leaders about how to lead a values-based professional services firm.

Episodes

November 29, 2022 39 min

Speaking to Mike really got me juiced because so much of what he does is a result of his purpose orientation. By combining hard-earned business lessons, battle-tested experience, and a passion to serve others, Mike and DC Central Kitchen are channeling their purpose to make an impact not just in the Greater DC area but throughout the country. Every decision Mike makes has been filtered through his values and weighed for its potenti...

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What a pleasure it was to sit down with Joseph and dig deeply into such rich and important topics. It is truly inspiring to see the positive impact that Joseph and his team at Greyston is making in their community and the world at large. Every person has value to offer the world, and it is up to us to unlock that potential and invest in their success. When one person succeeds, we all succeed. 

  • Every single person has something to c...
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    What a pleasure it was to sit down with Joseph and dig deeply into such rich and important topics. It is truly inspiring to see the positive impact that Joseph and his team at Greyston is making in their community and the world at large. Every person has value to offer the world, and it is up to us to unlock that potential and invest in their success. When one person succeeds, we all succeed. 

  • Every single person has something to c...
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    November 8, 2022 8 min

    Welcome to another episode of How to Drive Profit with Purpose. On today’s episode, I unpack a case study that demonstrates the powerful impact that marketing can make within a company. After working with Advantages, Eventus Advisory Group was able to increase their brand equity by a significant amount. If you believe in marketing and are willing to make the investment, any company can achieve the same level of success through mark...

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    November 1, 2022 33 min

    It's incredible to realize how much thought, purpose and planning go into putting what most of us think of as a very simple product –honey– on our tables. I absolutely love how Alex and Upendo shatter the misconception that businesses produce profits and nonprofits produce impact. Upendo is doubling revenue every year and expanding impact through poverty alleviation and support for organic bee farming all fueled by consumer dem...

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    October 25, 2022 9 min

    Thank you for joining me on another solocast episode! Today I am here to talk all about the Unlock/Infuse process. Whether your business is in the start up stage, the brand stage, or  the re brand stage, there is something here for everyone to take away from. 

    So, what does it mean to take a marketing hypothesis and unlock it? 

  • When you marry your business values with your customer insights and stakeholder interviews, you will star...
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    October 14, 2022 9 min

    Welcome to another solocast episode! At Advantages, we have created a framework of the 3 Keys through which your marketing strategy can be brought to life. In order to unlock the power of the 3 Keys (Purpose, Values, and Story) you must go through the Discover, Unlock and Infuse phases. 

    Today, I am providing an overview of the first phase, Discover. What do you have to do in order to activate this phase, and why is it so important...

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    I am joined by Mike Salguero. Mike is the Founder and CEO of ButcherBox, a subscription-based delivery service that sells high-quality, humanely raised meat & sustainably sourced seafood. When his wife was diagnosed with Hashimoto’s disease, an auto-immune disorder that affects the thyroid, Mike realized that there was a serious lack of healthy meat available to the American public. In 2015, he founded ButcherBox as an answer t...

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    October 3, 2022 8 min

    If you know me, you know that values are at the essence of who I am. I am truly dedicated to the impact that values make both in my personal life, my professional life, and in the world at large. 

    Values are at the core of every human being. They can either unite us or they can divide us. In this episode, I share my perspective on how you use them to unite your team and your organization in a clear, actionable way. 

    Key takeaways f...

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    September 25, 2022 7 min

    Welcome to my very first solo cast episode! On this episode of How to Drive Profit with Purpose, I provide an overview of the anatomy of purpose from my perspective: what it is, why we need it and how we can use it to benefit our organizations. Purpose is the foundation upon which I have built and continue to build my life’s work. It is essential to achieve personal and professional success, and in this episode, I touch upon how yo...

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    September 20, 2022 32 min

    Emma Mondolino is Head of Nextdoor Create, the Marketing and Strategy group at Nextdoor– the leading hyperlocal social networking platform for neighborhoods. Building on her lifelong love for all things marketing and her experiences at Pinterest and Twitter, Emma has led Nextdoor Create through the pivotal stages of the pandemic growing the brand and its purposeful impact in its communities and globally.

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    Bane Hunter is the CEO of GetSwift, an all-in-one last mile delivery service that has revolutionized the way large and small companies manage the challenges of delivery and fulfillment. But he's much more than that. His experience spans multiple sectors and includes leadership roles at MTV, Conde Nast, and Annie. But more than his stellar resume. Bane is a values-driven leader who has the courage of his convictions and will tak...

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    Sunny Kaila, CEO of IT by Design, is a Purpose Champion who proves that purpose and profit, far from being opposites, actually go hand in hand. In this engaging conversation Sunny shares: -His immigrant journey -How a values based culture starts with hiring  -How challenges like the pandemic are the proving ground of profit

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    Don Scales is a master of M&A, he’s also a Purpose Champion— consistently driving businesses to profit through purpose and values. In this conversation, Don shares his insights on the importance of values in mergers and acquisitions, the subject of his newly released book.

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    Jose came to America from the Dominican Republic for college. Upon graduation, he got a start in business in Wall Street, where he helped rebuild Morgan Stanley's Latin American portfolio. After eight years, he decided to go to business school. And on the very first day, he met his co-founders in what became Horatio, a white-glove outsourced customer service solution for some of the world's most well-known brands. Jose'...

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    Liz Eddy is a Purpose Champion that isn’t afraid to take on taboo topics, head on. As CEO of Lantern, Liz leads the premier application for helping others approach end-of-life and death issues and planning. Liz shares the secrets of her early successes and the delicate dance between humility and purpose.

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    The world has placed a tremendous value on “getting to yes”. This week’s guest Akiba Covitz thinks we’ve missed the boat. Of course, we want people to say “yes” to us, but we’ve overlooked the importance of “no”. From his Deanship at Harvard Law to being a founding VP at EdX and now the CEO of an online education platform, Foundry College, Akiba learned the importance of understanding what “no” really means, and he shares that, wit...

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    This episode’s Purpose Champion is Dr. Rahsaan Harris, the CEO of the Citizens Committee for New York City and he’s got insight, ideas and experiences that are lessons for all purposeful leaders. Dr. Harris shares:

    Why for profit leaders can learn from nonprofit leaders

    An approach to managing an increasingly younger workforce

    His view on the primacy of company culture

    Why humility is a must have leadership trait

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    One of the biggest misconceptions of Purpose is that it is the same thing as passion. Passion is a part of the Purpose equation but it’s only half, and passion alone will not drive profit. The other half of the Purpose equation is the impact your passion has on others, on markets. What is it that your market needs that you can passionately provide? Jason Swenk has been called the number one agency influencer in the world. He knows ...

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    In this last episode of our Best of Season 3, Venture Capitalist Phil Nadel explains the importance of truly understanding the market and then listening to your customers after you've launched your product or service. This is a critical lesson in Purpose— if you're not solving a problem in the way that people need it solved, you're not creating impact. Brand expert, Nancy McDonnell builds on Phil's point by sharing ...

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