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November 3, 2020 19 min

Over 100,000 businesses that closed their doors when the global health crisis hit will never reopen.  Owners grapple with financial losses as the demand for investments in innovative solutions increases. The food industry has been particularly hurt, yet some restaurants have managed to pivot and delight customers through the chaos. 

In this episode, we explore the role that a strong sense of identity plays in the face of unprecedented change, and how it fuels creative problem solving to overcome seemingly insurmountable challenges, delicately balancing consumer demands with operational needs.

Richard Zoob is a leader with a proven history of success in the hospitality industry, leading brands such as Sweet Green, Dinosaur BBQ, and Right Coast Taqueria to thrive. Over his decades of experience, he developed a deep understanding of the essence of his services, and a keen ability to tap into the needs of the communities he serves.

His promise to the community is to be a part of the community, and while he maintains that promise, he carefully shifts plans with the market and the times.

In the face of the COVID-19 crisis, Right Coast Taqueria, a restaurant Richard co-founded, not only thrived utilizing food carts and digitally optimized deliveries, but also shared its success and supported those in need with free meals.

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