Driven Ops Power Talk
Two work besties with over a decade in the trenches of Marketing and Sales Operations. Listen to these RevOps professionals nerding out over all the people, processes, and technologies that make up the engine of a thriving go-to-market function.
Episodes
We're diving into the all-too-common problem of database fatigue in email marketing, where engagement starts to fall and unsubscribes start to rise. Let's unpack why the "spray and pray" approach needs to die for good and look at smarter strategies for segmentation, re-engagement, and governance to keep your email list healthy and responsive.
Change is hard. Whether you're in the middle of a rebrand, launching a new product, or rolling out new tech, it can feel overwhelming. Especially if you're the one expected to make it all happen.
We're talking about managing organizational change without losing your mind. From getting buy-in to setting clear goals, building a solid communication plan, and avoiding the chaos.
If you’re a marketing...
In this special case study episode of Power Talk, Jazmine and Lindsey are joined by Mike Chasteen, SVP of Sales and Customer Success at Base64, to share how the Driven Ops team partnered with his organization to elevate their sales operations. Together, they walk through the process of refining the sales pipeline, cleaning and normalizing over 110,000 records, and implementing a dynamic forecasting system in HubSpot. This collabora...
Today we are back with part two of the drama between Rippling and Deel. Becca breaks down explosive new details from a public affidavit that confirms what was once only rumor: there was a spy. We reveal how Deel 'ALLEGEDLY' paid a Rippling employee to leak sensitive data and how a honeypot Slack trap led to a corporate takedown. It's true crime meets tech world drama. Buckle up.
With hundreds, or even thousands, of tools entering the market every year, it's easy to end up with an overloaded tech stack. You see a shiny new application that promises to solve all your problems “out of the box,” but it often ends up complicating your processes instead. Today, we’re talking about how to clean up your existing tech stack and what questions to ask yourself before adding anything new.
Ref Article: https://martech....
Join us as we unpack LinkedIn’s recent crackdown on Apollo.io and Seamless.Ai, and explore what it means for the future of B2B sales. From concerns over data scraping to the ripple effects on outbound strategies, legal compliance, and sales engagement tools — we’re diving into the big questions. Are you Team LinkedIn, Team Apollo, or just trying to adapt? Either way, one thing’s clear: th...
Welcome to our new segment Corporate Scandals and Tech Tea, where we're talking about the wild lawsuit between HR tech competitors Rippling and Deel. There's allegations of corporate espionage, a fake Slack channel trap, leaked internal communications, and a dramatic attempt to wipe evidence in the office bathroom. All details and thoughts discussed on this episode.
In this episode, we're tackling how to make sure leadership truly sees and values the impact of Marketing Operations. Breaking down why MOPs work often goes unnoticed, how to proactively showcase contributions, and the key areas where MOPs drives business success. Learn how to share practical strategies like monthly impact reports and self-serve dashboards to keep leadership engaged.
Tune in to learn how to make MOPs an undeniable ...
We’re back, y’all! Season 2 of Driven Ops Power Talk is officially here, and we’re kicking things off talking about managing up.
Ever had a boss throw last-minute changes at you like it's no big deal? Or been asked for a "quick report" that actually takes hours of work? Yeah, us too. Today, we’re breaking down how to push back without just saying no, why asking t...
In the season finale of Driven Ops Power Talk, we break down a key element of marketing and sales success: the lead lifecycle architecture. Join us as we talk about how to streamline your lead management processes, align teams across the customer journey, and leverage data to identify bottlenecks. From defining lifecycle stages to avoiding common pitfalls, this episode delivers a framework to build every stage of the life.
Listen in on our spin on the fun "Ship It or Skip It" game. From attribution models and data hygiene to AI and knowledge management systems, we talk about what we would "Ship" and what we would "Skip".
In this episode, we talk about the chaos that comes with being a platform administrator in the GTM world. From managing permissions and access to streamlining intake processes and handling last-minute fire drills. Listen as we share our strategies to minimize chaos, stay organized, and tackle emergencies with a clear head. This episode is perfect for admins looking to stay grounded while navigating the demands of the role!
In this episode, we continue our tech review series with a head-to-head comparison of Asana and ClickUp. Join us as we discuss the hits, misses, and overall performance of each platform, breaking down everything from ease of use to customization. Whether you're managing a marketing team or are a seasoned scrum master, this review will help you decide which tool may be right for you.
In this episode, we dive into a hot topic that's been a big debate in the marketing operations community: Is Marketing Ops truly a part of marketing? Inspired by a viral discussion led by Mike Rizzo on LinkedIn, we discuss the role marketing operations plays in the marketing ecosystem and how marketing ops fuels the processes and data that help drive a successful marketing team.
Let us know what you think: Is marketing ops really m...
In this episode, we have another tech review adding to our Tech Review Series. This time, we're diving into Salesloft! Salesloft is a sales engagement tool designed to simplify, analyze, and streamline the sales process. From conversation intelligence and AI-driven prioritization to Chrome extensions and customer support. We discuss the tool's hits and misses, offering insights into how Salesloft can benefit sales teams and beyond....
In this episode, we dive into prioritizing an overwhelming workload within marketing operations. With endless to-do lists and constant demands, figuring out what to tackle first can be daunting. Listen as we share practical strategies for deciding between urgent fire drills and less critical tasks, aligning projects with company OKRs, and managing stakeholder expectations. Learn the importance of transparent communication and the u...
In this episode, we talk about a topic that's top of mind for many, AI. Join us in exploring the variety of uses of AI in marketing operations, from enhancing reporting and data analytics to troubleshooting and automation. We share real-world examples and discuss the pros and cons of integrating AI into your day-to-day processes. Whether you're curious about AI's impact on the job market or looking for innovative ways to optimize y...
In this episode, we kick off our tech review series with a deep dive into Marketo, one of the leading tools in the marketing operations space. Join us as we explore the hits and misses of this powerful platform, discussing its scalability, usability, and data & analytics capabilities. We will provide an overall rating for Marketo, helping you decide if it’s the right fit for your tech stack. You don't want to miss this one!
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He left home as the chubby kid with a dream, a decade later, he's a touring comic with a killer set. Literally. In Wisecrack, stand-up comedian Edd Hedges returns to his hometown for a charity gig, only to find himself headlining the most terrifying night of his life. The warm welcome quickly unravels into a chilling true crime tale of a downward spiral and a town shaken by murder. When TV crime producer Jodi Tovay stumbled across Edd’s comedy set, it did more than get a few laughs, it opened the door to a years-long investigation she never saw coming. Part comedy special, part true crime thriller, Wisecrack blends punchlines with plot twists in a genre-defying ride where the laughs are real and the danger is no joke.