Sarah Franklin from Lulu teaches us how to turn our content into professional-quality books that build our brand and create new revenue streams.
Sarah is the Public Relations Manager for Lulu.com, the publishing and print on demand company started in 2002 by Red Hat Founder Bob Young. Her primary role is to educate creators about the benefits of Lulu. With over 16 years experience in the publishing industry, Sarah is passionate about helping authors find ways to connect with their audience. In previous roles, she led author public relations campaigns and coached many more in preparation for their book launches. She lives in Raleigh with her family.
Publishing a cookbook does not have to mean chasing a traditional book deal or managing inventory from your garage. Sarah shares how food bloggers can use Lulu’s print-on-demand platform to create beautiful, flexible products without the hassle. From simple PDFs to polished spiral-bound books, this episode will help you see your content in a whole new light.
Key points discussed include:
- Cookbooks increase your authority: A printed book helps establish your expertise and leaves a lasting impression on your audience.
- Print on demand keeps things simple: Skip the upfront investment and sell only when someone places an order.
- Customize every detail: Choose your format, binding, paper type, and more to match your brand and audience preferences.
- You can start small: A holiday collection, themed mini book, or even a recipe calendar is a great way to begin.
- Revenue stays in your hands: You keep the profits instead of splitting them with publishers or distributors.
- Publishing is easier than you think: All you need is a PDF of your book and cover, and Lulu provides templates to guide the process.
- Marketing starts early: Build momentum before launch with pre-release buzz, giveaways, and local media outreach.
- You are qualified right now: You do not need permission or a giant audience to publish something valuable.
Connect with Sarah Franklin
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