E606: Is Bryan Johnson's "Blueprint" Amazon Brand Dying?

Dave delves into health influencer Brian Johnson's Blueprint brand to see how well this entrepreneur turned influencer business is performing on Amazon. We take a look at their revenue numbers, their quality control issues and overall brand strategy to see if influencer-led brands are actually killing it on Amazon or not. 

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The Big Takeaway

• Brian Johnson's brand generated an annual revenue of approximately $4.5 million.
• Quality control issues have affected customer satisfaction according to recent reviews.
• Their average review rating for their top product is declining due to quality control issues.
• Pricing on Amazon is significantly lower than on the brand's website.
• Brian Johnson hasn't really been pushing the brands' presence in his socials.
• Blueprint's performance is not as impressive as their competitors.

Timestamps

• 00:00 - Introduction to Brian Johnson and Blueprint
• 03:03 - Blueprint's Performance on Amazon
• 05:45 - Revenue Analysis and Keyword Analysis 
• 08:58 - Quality Control Issues and Customer Feedback
• 11:48 - Brand Strategy and Pricing Dynamics
• 15:06 - Conclusion: The Future of Blueprint

As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.

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