Ecommerce Braintrust

Ecommerce Braintrust

Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential. Ecommerce Braintrust

Episodes

April 29, 2025 27 mins

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations.

Today kicks off a special two-part series designed to get you fully prepared for Prime Day. In this first episode, we’re diving deep into the operational, promotional, and organic strategies you should focus on as the big shopping days approach.

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Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations.

Today, we’re thrilled to welcome two fantastic guests: Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute, and Jon Harding, SVP and Global CIO at Conair.

They’re here to share insights from a recent report they r...

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Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations.

Today we’re bringing back our very own Director of Retail Marketplace Strategy, Pat Petriello, to discuss how the savviest brands are balancing the needs of brand vs. performance marketing, how to avoid a life sentence in ROAS Jail, and the all-i...

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Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations.

Today, we’re joined by two of the sharpest minds at Acadia—experts who live and breathe Amazon. Whether it’s diving deep into AI advancements, crafting and optimizing product listings, or navigating the ever-evolving customer journey, these two a...

Mark as Played

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations.

It’s time for another episode of the Retail Round-Up, March edition!

From a new fee structure on promotions to a longer Prime Day event and expanded advertising capabilities, these updates could reshape how brands approach pricing, marketing, and overall strategy.

Joining...

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Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations.

Today, we’re excited to welcome back a familiar voice on the show—operations expert Armin Alispahic. Armin is here to bring us up to speed on a recent phenomenon in the Vendor space — the availability of true channel P&L analysis.

We...

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Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations.

Today, we're catching up with Ross Walker, Director of Retail Media, to discuss his recent workshop at the Commerce Media Brand Summit in Atlanta.

Ross led an in-depth session on all things bottom-of-the-funnel—what's evolving, why i...

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Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations.

Today, we’re thrilled to welcome Robert Estill, Head of Global Amazon and Marketplaces for all Beauty at The Hut Group. 

With extensive experience leading E-commerce teams at powerhouse brands like Unilever, Prestige, Coty, and Versace, Robert offers invaluable insights i...

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Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations.

It’s time for another episode of the Retail Round-Up, February edition!

Major shifts are happening in the world of e-commerce, and this episode explores the cutting-edge developments, innovations, and the impact they are having on br...

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Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations.

Today, we’re thrilled to welcome back Mike Black, former CMO and current Chief Growth Officer at Profitero. 

We’ll be diving into key insights from Profitero’s latest reports, exploring the ROI of improving search placement and the v...

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Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations.

Today, we’re excited to welcome back our Director of Retail Media, Ross Walker, who will be sharing surprising insights from his work with a major beauty brand. 

We’ll dive into a compelling case study on full-funnel advertising, exp...

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Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations.

Today, we’re excited to welcome Ana Laura Zain, CMO of the retail media ad tech platform Pentaleap, and her colleague Emma Helsloot, Pentaleap’s Director of Sales. 

Ana and Emma are also the co-founders of the newly launched Women in...

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We officially closed the book on the first month of 2025 and it’s the perfect time to introduce a fresh new format we’re calling the Retail Roundup.

For this inaugural edition, we’ve brought in two of our go-to experts to break down what’s really happening in the industry.

Joining us today are Ross Walker, Director of Retail Media at Acadia, and Armin Alipahic, Operations Team Lead — and a wal...

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Today, we’re thrilled to have two of Acadia’s brightest minds in organic optimization join us.

First, we have Brittany Flanagan, Head of CRO at Acadia, with over 15 years of growth marketing experience across brands and agencies.

Joining her is Julian Galindo, Senior Account Manager on our Retail Team and a recognized expert in driving organic growth on Amazon.

Together, they delv...

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Today, we’re thrilled to welcome two exceptional guests. Tim Wilson, the Chief Revenue Officer at ProductWind — a cutting-edge retail influencer marketing platform designed to help products launch and thrive organically online. 

Joining him is Ken Beemer, Director of Client Growth at Acadia, where he drives partnerships that fuel business growth for our clients. 

Together, they’ll share insigh...

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Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplaces Services, and Jordan Ripley, Director of Retail Operations.

Joining us today is none other than Chris Perry of firstmovr — a frequent guest and the industry’s go-to “CPG whisperer.”

Chris is here to introduce The ENDCAPS, his innovative new industry award that debuted just a few months ago. ...

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Thank you for an incredible 2024! 🎉

We are grateful for such an engaged community of listeners. To celebrate, we’re re-releasing 2 of our most popular episodes of the year. This week we’re bringing back “Building For A Multichannel Future“ with Paul Sonneveld of MerchantSpring. We hope you enjoy it!

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Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spea...

  • Mark as Played

    Thank you for an incredible 2024! We are grateful for such an engaged community of listeners. To celebrate, we’re re-releasing 2 of our most popular episodes of the year. This week we’re bringing back “Escape from Retail Island“ with Jared Belsky. We hope you enjoy it!

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    Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear.

    Today...

  • Mark as Played

    Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear and Director of Retail Operations, Jordan Ripley.

    This will be our very last episode of 2024 and we are closing out the year with a bang. 

    We reached out to all our podcast guests from 2024 and asked them two thought-provoking questions:

    Mark as Played

    Welcome to another episode of The Ecommerce Braintrust podcast hosted by Director of Retail Operations, Jordan Ripley.

    Today, we’re excited to welcome two of Acadia’s top experts in organic optimization for Google and Amazon. Scott Walldren, Head of SEO with over 15 years of experience, and Julian Galindo, Senior Account Manager, and Amazon organic growth expert, join us to tackle a key industry debate: do...

    Mark as Played

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