The Walmart.com Seller Blueprint - with David Milstein

In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson speaks with David Milstein, co-founder of SellCord, about the evolving landscape of Walmart's e-commerce platform. David shares his journey from IT to e-commerce, the advantages of Walmart's fulfillment services, and how sellers can effectively advertise on the platform. The conversation also covers the differences between Walmart and Amazon in terms of seller experience, common mistakes to avoid, and future trends in Walmart's advertising strategies.

Key Episode Takeaways:

• Walmart is rapidly growing as a competitive marketplace.
• Having a strong tech foundation is crucial for e-commerce success.
• Walmart's fulfillment services leverage their extensive infrastructure.
• Walmart's advertising options are similar to Amazon's but with unique features.
• Sellers should optimize their listings specifically for Walmart.
• Walmart actively seeks to support and retain sellers.
• Lower competition on Walmart can lead to more profitable sales.
• Proper categorization and attribute filling are essential for ranking.
• Walmart is investing heavily in technology and partnerships.
• Sellers should view Walmart as a secondary but important marketplace.

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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

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