eCommerce Standup
eCommerce StandUp - delving into the depths of e-commerce with some very funny results brought to you by the a female-led ecommerce agency For more information, check out ecommerce.tvp.nyc
Episodes
In this episode, we tackle two big questions facing e-commerce businesses today: How can you leverage A/B testing for meaningful insights—even when results are “null”—and what role does a Shopify agency play when DIY themes are so powerful? We dive into best practices for running and interpreting tests, highlighting why “no significant change” can still be a huge win for your strategy. Then we explore what a Shopify agency brings t...
After a 6-month hiatus, Ecommerce Standup returns with a fresh take on the fast-evolving world of e-commerce! In this episode, we cover everything from the latest trends shaping 2025 to the current state of the Shopify ecosystem. Whether you're a seasoned merchant, developer, or just curious about what's next in e-commerce, we’ve got insights, hot takes, and plenty of laughs. Tune in as we shake off the dust and dive back into the ...
"Acquire, delight and retain more subscribers" is the promise from Smartrr. Gaby Tegen certainly delighted Daria and Bel this week with the story of how she founded Smartrr and the innovation, growth and plans for the future. Also... sex motels... Go Figure!
Meet Anne Thomas from Design Packs! design-packs.com <-- get it here! Probably our favorite interview so far, (and we recorded it twice due to a technical mishap) it's a true privilege to talk to women in tech who are actually women IN tech. Insights, tips, and a rollicking great time chatting with Anne and discovering the journey of Design Packs - a must if you're looking to add expert design in a low-code environment on Shopify.
Coming from a background at Sony, EA, Nike, Walmart and Everlane, we were thrilled to spend some time with Jamie Lee and hear about her journey driving omnichannel and digital growth for some of the biggest brands. Real insights on how to make impactful change in product, channel and bridging the gap between in-store and online.
From a gold icecream statue to Ozempic. From quiet luxury to being trained by Amazon... And what does that have to do with Chris Moe, co-founder of Cartograph? Daria and Bel spend an hour chatting to Chris about their work helping brands grow on Amazon: Amazon.com and Amazon Fresh, as well as Instacart.
Connect with Chris on LinkedIn: https://www.linkedin.com/in/chrismoe1/
Daria and Bel shoot straight in this episode of eComm Stand Up... literally! Tackling the challenges of product, and eCom site, photography with some great examples from sites that get it right and some that highlight what you need to avoid when photographing your product catalog. Product photography is key to overall brand presence and conversion on your site. We also answer the question we get at least once a week: "What size sho...
Daria & Bel talk about the challenges facing DTC ecommerce stores who make it big in retail. We look at the business mistakes made by thinking of the two channels as separate. As always it comes down to data, and more importantly in 2024 eCommerce: FIRST PARTY DATA! The total commerce twosome hand out great advice for brands in this situation in 2024.
This week Daria & Bel look at the importance of customer segmentation and the different ways to look at your customer data. Also F1 and Taylor Swift. Actually, a lot of F1 and Taylor Swift, and some customer segmentation and data talk. When looking at your data, it's not just LTV or one-time vs. returning customers, you need to look at how customers are engaging across the entire experience. And Lewis moving to Ferrari - what's up ...
Entitled "Foundations": we're loving the TOTAL Commerce solution from Shopify. They're building and expanding feature development from the ground up. Watch and listen to Daria and Bel on their live reaction to most of the new features available to merchants and developers. Can we just say "fulfillable inventory" and jump for joy!
Shopify Editions - What is it? When is it? Why are we so EXCITED? Daria and Bel have a quick chat about what's coming this week from Shopify, and why we're excited to see what the winter 2024 Shopify Editions holds in store.
Site takedown at eComm Standup! Daria and Bel spin the wheel and it lands on Allbirds. This brand became somewhat of a standard that many apparel brands have tried to emulate over the last few years. eCommerce tech moves so fast, has it stodd the test of time? Is Allbirds making an impact? Let's dive in!
Unified Commerce! This is a core part of what we do at TVP NYC and today Daria and Bel talk about the recent NRF 2024 conference. Daria attended the conference and shares her insight into the innovations and a vision for helping bands unify their commerce across online and brick and mortar. Belinda gets dewy-eyed about the data (as usual).
If you're still on a 1.0 theme, make 2024 the year that you upgrade, update and up your game with a migration to Online store 2.0. Daria and Bel discuss why it's so important to make it happen in 2024 and announce a new format for eComm Stand-Up this year!
Our last eCommerce Stand-up podcast for 2023, and instead of wrapping up and looking back (we see you Spotify), we're already looking forward to eCommerce insights and trends for 2024. Bel gets over excited about 2024 eComm, but who can blame her - it's all about the data!
Daria & Bel take some much needed time to chat about the Taylor Swift Eras Tour! Daria went twice in Buenos Aires and Bel closed out the year at the final performance in Sao Paulo. What does this have to do with eCommerce? Great question... listen to find out!
Daria and Bel talk to Effie Asafu-Adjaye, founder of Beautiful Sparks, about the importance of brand as a community builder. We talk the differences between brand strategy and brand identity and Effie divulges some of the best advice for new brands getting started. Visit Effie at beautiful-sparks.com.
The perfect podcast to listen to while in traffic! Daria and Bel take a quick look at the different types of traffic to eCommerce sites and how to tell the good from the bad, and what that can mean for conversion rate as well as your data tracking.
Daria and Bel chat about the recent panel hosted by TVP NYC, Shopify and Klaviyo. Aimed at expanding the DTC markets for the food & beverage vertical, we take a look at how important this sales channel can be for brick and mortar businesses.
Starts earlier, lasts longer! The holiday selling season is here and we're getting started on our holiday season of top tips, super strategy, and great ideas for your BFCM and December holiday selling season. 'Tis the season... To get your eCommerce holiday strategy right!
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