Customer Segmentation for eCommerce - Delving Into the Data

This week Daria & Bel look at the importance of customer segmentation and the different ways to look at your customer data. Also F1 and Taylor Swift. Actually, a lot of F1 and Taylor Swift, and some customer segmentation and data talk. When looking at your data, it's not just LTV or one-time vs. returning customers, you need to look at how customers are engaging across the entire experience. And Lewis moving to Ferrari - what's up with that?!