Our EDGE Tool Series continues with the second episode with Ryan Jones, Marketing at SEOTesting.com. Dig into this thing, it’s a blast!
We dive deep into the world of SEO testing with Ryan as we explore essential metrics beyond rank tracking, such as impressions, click-through rates, and how these relate to business outcomes like revenue and user behavior. Learn the importance of creating a testing culture within an organization and securing stakeholder buy-in for meaningful results.
Ryan shares valuable insights on interpreting conflicting data points, managing anomalies during tests, and the advantages of iterative testing. He emphasizes the need to focus on user experience rather than just aiming for higher rankings. Additionally, Ryan discusses the evolving role of AI in SEO and potential future trends that emphasize business impact over traditional SEO metrics.
Whether you're navigating frequent algorithm updates or seeking effective ways to improve your SEO strategies, this episode is packed with actionable takeaways.
[00:05:38] SEO & Business Metrics Tracking
[00:07:48] SEO Testing: Understanding Metric Fluctuation
[00:10:02] Integrating SEO and Business Metric
[00:13:25] Communicating SEO Testing Value
[00:16:49] Leveraging SEO Testing for Risk Mitigation
[00:17:47] EDGE of the Web Title Sponsor: Site Strategics
[00:19:43] Data Annotation for Campaign Impact
[00:23:12] Focus on User Experience Over SEO
[00:27:15] EDGE of The Web Sponsor: Wix Studio
[00:29:11] Optimizing for AI Impact on SERP
Thanks to our sponsors!
Site Strategics: https://edgeofthewebradio.com/site
Wix: https://edgeofthewebradio.com/wixstudio
Follow Our Guest
Twitter: https://x.com/ryanjonesseo
LinkedIn: https://www.linkedin.com/in/ryan-g-jones/
YouTube: https://www.youtube.com/channel/UCIpsmfzYkmDF_zOXtHDyqpQ
Resources
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com