Bruce Clay is back on the EDGE and he’s bringing a fresh arsenal of SEO wisdom—plus his latest tool, Prewriter.AI! Bruce unpacks the ever-evolving landscape of search, where being a subject matter expert isn’t just nice to have, it’s non-negotiable in the age of large language models.
Get ready for a hands-on journey through the world of structured data, website architecture, and the key realm of silos and clusters (yes, we’re geeking out on knowledge graphs). Bruce dishes out why schema isn’t just a box-ticking exercise—and why too much schema can lead Google down the wrong rabbit hole. There’s a hearty debate on how SEOs, content teams, and AI must now dance together to outwit homogenized AI content and truly stand out in the SERPs.
Side note: If you’re thinking the future is all about stuffing your site with as much schema as humanly (err, robotically?) possible, Bruce is here to beg you—please don’t overdo it. Ambiguity is the enemy, but “over-schematizing” is hardly the answer!
To wrap things up, Bruce gives us the lowdown on his new-and-improved Prewriter AI toolset and why Conversion Rate Optimization is now the SEO sidekick we all need. Stay tuned, stay sharp, and remember: in the battle of humans versus bots, a little wit (and a lot of structured data) goes a long way!
Key Segments
[00:03:14] "SEO, AI, and Structured Data"
[00:08:26] "Structured Data's Role in SEO"
[00:14:52] "Optimize Schemas for Search Clarity"
[00:17:57] EDGE of the Web Title Sponsor: Site Strategics
[00:21:09] What do you think the future actually holds for SEO professionals?
[00:24:32] AI-Driven SEO Strategy Analysis
[00:28:45] "Experience-Driven SEO Strategy"
[00:31:02] "Leveraging Client Expertise Effectively"
[00:35:37] EDGE of The Web Sponsor: Inlinks (WAIKAY)
[00:37:55] AI SEO Localization Techniques
Thanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/site
Inlinks/WAIKAY: https://edgeofthewebradio.com/waikay
Follow Our Guest
Twitter / X: @BruceClay
LinkedIn: https://www.linkedin.com/in/bruce-clay/
Resources
Bruce Clay’s Prewriter: https://www.prewriter.ai/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Clay Travis and Buck Sexton Show
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.