How Superfoods Will Support Your Super Life with Kristel de Groot EP57

I truly believe the journey you're on is meant just for you, but you can choose to take what you’ve learned and use it to help others…just as my next guest has done. Kristel de Groot, co-founder, Your Super, is here to share her wisdom and beautiful spirit with us on this episode. 

Bio: 

Kristel is half of the powerhouse team behind Your Super, one of the biggest superfood brands in the U.S. and Europe. In just over 8 years, Your Super transformed from zero to hero, with a whopping $200 million in revenue and an exit in October 2022.

Your Super was launched when Kristel’s partner, Michael, was diagnosed with cancer at age 24. While Michael was going through chemo, Kristel started experimenting with the possibilities of using food as medicine. Together with her Orthomolecular Nutritionist Mom and her Aunt she developed organic superfood and plant protein mixes to help boost Michael's immunity and overall health.

From humble beginnings in Amsterdam, the company quickly spread across six continents and 60+ countries. With headquarters in the U.S., Your Super has helped millions of people to change their lifestyle and feel better with the power of plants.

This female founder is a force to be reckoned with. She is the mastermind behind Your Super formulas, packaging and branding. She’s the brilliant Chief Marketing Officer who is also basically a walking encyclopedia of wellness. She is a nutrition coach with certifications in plant-based nutrition from eCornell University and IIN.

She has been named among the 30 Under 30 by both Forbes and Inc Magazine, and has been featured in a dazzling array of media, from Forbes to Cheddar TV, InStyle, Well + Good, The Doctors, and Good Day L.A.

As a woman, mom and female founder she is advocating that true diversity is about celebrating the differences between women and men in the workplace. She introduced the moon day policy where women get 1 day per month when they have a period to do what they can - from cancelling their meetings to taking the day off.

Kristel and Michael recently published their newest book Your Super Life and you can keep up with them on the top-ranking Your Super Life Podcast, their site kristelandmichael.com, and on social @kristelandmichael.

But as you’ll soon see, Kristel is down-to-earth, approachable, and passionate about making the world a healthier place with the power of plants.

In This Episode We Discuss:

• How Nutrition became her passion through her own health journey with eczema.

• When her partner was diagnosed with cancer they made an immediate shift to a plant based life.

• The medicine to cure the cancer left him everything but healthy so they turned to superfoods.

• The importance of more fruits and vegetables in your diet

• Creating their cookbook, Your Super Life, and helping to teach how these ingredients help you then making them delicious

• Kristel’s intense struggle with eczema

• She listened to her body and knew changing her lifestyle to a whole food clean life would change everything and it did.

• Changing the conversation to micronutrients

• Listening to your body. Fighting through the noise to knowing you