Welcome back to the Empower Her Business Accelerator Podcast — the space where ambitious women get the strategy, encouragement, and tools they need to build businesses that thrive. I'm your host, Philippa Chandler, and this episode is a must-listen for any entrepreneur who's ready to grow a meaningful, mission-driven brand — without sleazy sales tactics.
Today, I'm thrilled to welcome Liz Hansen, owner and photographer behind Chicago Boudoir Photography, the Windy City’s premier boudoir studio. Liz is so much more than a photographer. She’s a bold businesswoman who built a thriving company rooted in confidence, community, and smart systems. She's been featured on TEDx, NPR, and more, and in this episode, she’s pulling back the curtain on how she attracts her dream clients, builds trust, and automates with heart.
Whether you're a solopreneur building from scratch or a CEO scaling a team, Liz’s approach to storytelling, tech tools, and intentional messaging will help you rethink how you sell and serve — while staying rooted in your mission.
⏱️ Episode Breakdown
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(00:00) Welcome + Guest Intro
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(01:00) Liz's journey from wedding photography to empowering boudoir
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(03:00) What boudoir photography really is (and why it's so transformative)
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(04:00) Creative marketing without relying on sexy visuals
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(05:00) Creating experiences vs. selling a product
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(06:00) How Liz uses in-person events and gift bags to build trust
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(08:00) Why female-only networking events matter for the right pitch
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(09:00) How Liz grew a Facebook group that now brings in 50% of her business
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(11:00) Tips for platform-specific engagement that actually works
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(14:00) The power of showing up authentically — and repelling the wrong audience
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(15:00) Balancing community building with strategic sales
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(17:00) What to send new contacts: phone calls, Facebook groups, or both?
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(18:00) Exclusive group-only content and behind-the-scenes bonuses
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(20:00) How automations helped Liz scale her high-touch business
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(24:00) Using systems to become more human, not less
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