Episode 159: Q&A – Content Strategy and Planning

Welcome to Episode 159 of the EmpowerHer Business Accelerator Podcast! In this final episode before Christmas, your host, Philippa Channer, answers your pressing questions about content strategy and planning. We're wrapping up our December series with a Q&A session that dives deep into staying consistent, understanding your audience, and keeping content fresh.

Episode Summary:
Philippa tackles key questions on:

1. Staying Consistent with Limited Time: Tips include batch content creation, repurposing content, using a content calendar, and setting realistic expectations.
2. Identifying the Best Content for Your Audience: Learn about understanding your audience’s preferences, experimenting and measuring results, and using diverse content types to reach various audience segments.
3. Generating Fresh Content Ideas: Explore leveraging content pillars, asking your audience for feedback, revisiting and repurposing old content, and keeping an eye on industry trends.

The episode is packed with actionable advice to refine your content strategy and prepare for a successful 2025.

Timestamps:

(00:00) Introduction and Holiday Greetings

(01:10) How to Stay Consistent with Your Content Plan

(04:30) Identifying the Best Content for Your Audience

(06:45) Generating Fresh Content Ideas Without Running Out

(12:30) Leveraging Trends and Reusing Old Content

(13:45) Closing Remarks and 2025 EmpowerHer Program Launch

Special Announcements:

• EmpowerHer Program Launch: Starting January, this transformative program helps female entrepreneurs level up their marketing and business strategies. Learn more here: www.empowerherap.com 
• Free 30-Minute EmpowerHer Discovery Session: Explore your needs and see if EmpowerHer is the right fit. Book now: Schedule Here.
• Happy holidays! Enjoy a well-deserved break, and come back refreshed for the new year.

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Thank you for joining us this week! Remember, the content strategy is your secret weapon for growth and connection. Have a joyous holiday season, recharge, and join us in the new year for more empowering discussions. Keep shining, and see you in 2025!