Welcome back to the EmpowerHer Business Accelerator Podcast! I'm your host, Phillipa Channer, and today, we’re continuing our March series on marketing channels by tackling a crucial topic: how to measure the ROI (Return on Investment) of your marketing efforts.
If you’re putting time, energy, and money into marketing, you need to know what’s working and what’s not. In this episode, I’ll walk you through simple yet powerful ways to track and optimize your marketing performance.
Episode Summary
You’ll learn:
✅ Why tracking ROI matters – It helps you invest wisely, justify your budget, and optimize for growth.
✅ A step-by-step guide to measuring ROI – From defining goals to using analytics tools and tracking customer journeys.
✅ Common mistakes to avoid – Focusing only on direct revenue, overlooking indirect impact, and miscalculating costs.
If you want to make smarter marketing decisions and maximize your impact, this episode is for you!
Timestamps:
(00:00) Welcome & Intro – Why measuring marketing ROI is essential
(01:00) The key benefits of tracking ROI
(02:00) Step 1: Define your goals and metrics
(03:00) Step 2: Calculate ROI (Simple formula breakdown)
(04:00) Step 3: Use analytics tools to track performance
(05:00) Step 4: Track the customer journey and identify gaps
(06:00) Step 5: Consider long-term ROI, not just short-term wins
(07:00) Common pitfalls to avoid when measuring ROI
(08:00) Closing thoughts & what’s next in the series
Special Announcements & Links:
📢 Exciting News! The EmpowerHer Program is now available as a self-paced, email-based course! It’s designed for busy female entrepreneurs who want to refine their marketing strategies on their own schedule. Sign up today!
📩 Free 30-Hour EmpowerHer Discovery Session:
https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3
📢 Stay connected for more marketing insights!
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