Welcome to the EmpowerHER Business Accelerator Podcast! I’m your host, Philippa Channer, here to help female entrepreneurs strengthen their marketing strategies and grow their businesses with purpose. In April’s series, we’re diving into content pillars—the essential building blocks of a successful marketing strategy.
Episode Summary
In this episode, we kick off our content pillar series by breaking down exactly what content pillars are and why they are vital to your marketing success. If you’ve ever felt overwhelmed by creating consistent content or unsure what your audience wants, this one’s for you. You’ll learn how content pillars can simplify your strategy, build trust, attract the right audience, and keep you aligned with your business goals. Plus, I walk you through actionable steps to start defining your own content pillars today.
Timestamps
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(00:00) Welcome + April’s Focus on Content Pillars
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(01:00) What Are Content Pillars?
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(01:30) Why Content Pillars Are Essential
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(02:40) How Content Pillars Streamline Your Strategy
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(03:15) Building Consistency and Trust Through Content
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(03:45) Attracting the Right Audience
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(04:10) How to Define Your Content Pillars (Step-by-Step)
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(04:50) Examples of Strong Content Pillars
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(05:30) Final Thoughts + Next Week’s Episode Preview
Special Announcements & Links
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NEW! Self-Paced EmpowerHER Program: A flexible, email-based version designed to help you implement marketing strategies on your own schedule. Check out the details at https://empowerherap.com and sign up today!
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Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3
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Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
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