Episode 176: Creating Engaging Content Around Each Pillar!

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and we’re continuing our April deep dive into content pillars. If you’ve been following along, we started by defining your content pillars in Episode 174, then aligning them with your business goals in Episode 175. If you haven’t listened to those yet, I highly recommend going back to catch up—they really lay the groundwork for what we’re diving into today.

This week’s focus is on something many business owners struggle with: how do you make your content around each pillar actually engaging? It’s one thing to have a strategy—it’s another to bring it to life in a way that connects with your audience, builds relationships, and inspires action.

Creating content isn’t just about showing up—it’s about showing up meaningfully. Engagement is the difference between content that simply fills a feed and content that sticks in someone’s mind, prompting them to think, respond, share, or even buy. And when your content resonates, it strengthens your brand, builds trust, and keeps people coming back.

Let’s walk through the key steps I shared in the episode for creating content that truly connects:

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(01:00) Why Engagement Matters in Content

Engaging content isn’t just fluff—it’s foundational. When done well, it:

• Strengthens your brand by making it memorable.

• Drives action—clicks, shares, purchases—because people respond when they feel seen.

• Builds relationships by encouraging genuine connection and conversation.

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(02:00) Step 1: Understand Your Audience’s Preferences

Knowing what your audience likes helps your content get seen and heard. If your people love quick tips, give them reels or carousel posts. If they love depth, give them blogs and podcast episodes.

✨ Action Step: Dive into your analytics or ask your audience directly—figure out what formats they love most.

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(02:40) Step 2: Incorporate Storytelling

Stories are where the magic happens. They make your message relatable and human. Whether it’s a client win or your own entrepreneurial journey, storytelling transforms your content into connection.

✨ Action Step: Brainstorm stories or case studies for each content pillar—bring them to life with real voices and real impact.

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(03:30) Step 3: Add Value Through Education

People come to you for insight, so deliver