336 - Loren Castle, Sweet Loren's: Her Secrets to Building a $100 Million CPG Brand

“I started Sweet Loren’s because of a personal need that made me realize that everyone I met actually also had this need too.” This week on the Entreprenista Podcast, Loren Castle, the founder of Sweet Loren's shares her inspiring journey. You'll hear all about how Loren built her brand, an allergy-friendly baking and snacking company that has changed the food industry. After surviving cancer at 22, Loren realized that conventional food options didn't meet her wellness standards, and so, Sweet Loren's was born. From these challenges to her long and winding journey (both personal and professional), Loren shares it all. Get ready to hear about the challenges Loren faced in the early days, including countless recipe trials and the leap into the world of CPG (consumer packaged goods). She shares her key strategies for growth, her lessons learned along the way, the mindset that fuels her success, and of course her biggest business secret. Exclusive for Entreprenistas! Use code Entreprenista15 for 15% off your Sweet Loren’s order. What We Talked About: Loren’s Inspiration Behind Starting Sweet Loren’s [4:55] Loren’s Early Steps [11:25] Loren’s Advice for GPG Founders [24:20] The Loneliness of Entrepreneurship [29:50] Loren’s Marketing Strategy [40:40] Loren’s Go-To Business Tools [50:35] Connect with Loren: Website Linkedin Instagram Sweet Loren’s Instagram Sweet Loren’s Facebook Sweet Loren’s Tik Tok Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here for a free info session. Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Relay is a financial technology company, not a bank. Banking services provided by Thread Bank member, FDIC.