339 - Eleni Deacon, Relay: The Finance Secrets Women Founders Need to Scale Sustainably

"The success of your strategies is going to depend on how well you know your customer.” In this episode of Entreprenista, Stephanie speaks with Eleni Deacon, the VP of Marketing at Relay*. Eleni shares her journey to the tech world, emphasizing the importance of genuine relationships with customers, accountants, and community members. Learn how Relay is revolutionizing financial management for small business owners, giving them the power to take control of their earnings and cash flow. From practical advice on knowing your numbers to the role of AI in marketing, Eleni provides actionable insights that founders can implement right away. Plus, you'll learn the exciting new features Relay is rolling out to further empower business owners. Whether you're just starting out or looking to scale, this episode is packed with wisdom to help you thrive. Tune in for a must-have discussion filled with tactics, inspiration, and your next steps toward success. Exclusive for Entreprenistas Get $100 when you fund a Relay account** *Relay is a financial technology company and is not a bank. Banking services are provided by Thread Bank, Member FDIC. **Only new Relay banking customers with no previous relationship are eligible to receive the bonus. To receive the bonus, you must fund the account with a minimum opening deposit of $100 within 30 days of account approval and maintain this balance for 60 days to be eligible. Once you have met the eligibility requirements, the bonus will be paid out within 14 days. See terms for more details . What we talked about: Eleni’s Background Before Relay [7:35] Best Strategies for B2B Marketers [16:50] Eleni’s Recommended Marketing and Business Tools [32:45] Eleni’s Biggest Business Secret [43:30] Connect with Eleni: Linkedin Relay Careers Relay’s Instagram Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here for a free info session. Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Relay is a financial technology company and is not a bank. Banking services provided by Thread Bank, Member FDIC. Only new Relay banking customers with no previous relationship are eligible to receive the bonus. To receive the bonus, you must fund the account with a minimum opening deposit of $100 within 30 days of account approval and maintain this balance for 60 days to be eligible. Once you have met the eligibility requirements, the bonus will be paid out within 14 days. See terms for more details.