361 - Amanda Goetz, Toxic Grit: Building Sustainable Ambition That Honors Every Season

“I was like, oh, we need to be able to be the ones to give ourselves permission so that we can keep showing up. And that's the intentional imbalance and hierarchy that I talk about in this. And that is so important for women to understand.” What if the hustle you’re chasing is actually holding you back from loving the life you already have? In this episode of The Entreprenistas Podcast, we sit down with Amanda Goetz — serial entrepreneur, marketing expert, and author of the upcoming book Toxic Grip. Amanda opens up about her journey from leading teams at the height of her career, through struggle and burnout, to redefining ambition with intention and joy. She shares her signature framework, “Character Theory,” a practical approach to embracing the many roles we play — CEO, mom, partner, friend — without the guilt of trying to be everything all at once.What we talked about: What’s Inside the Book? [5:05]Different Types of Traps [13:44]The Non-Negotiables [22:37]Balancing Ambition and Rest [31:36]Defining Success on Your Terms [43:20] Connect with Amanda:Website Instagram LinkedIn Order a copy of Amanda's book, Toxic Grit! Try Fyxer and get $25 off your first month! Are you ready to get the recognition you deserve? The Early Entry rate for the Entreprenista 100 application ends on October 23, 2025. Take the first step toward gaining the visibility and recognition your business deserves. Start your award application today! Join hundreds of ambitious, purpose-driven founders at The PGA National Resort for a life-changing weekend of inspiration, motivation, and transformation for the 2026 Founders Weekend! Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!Curious about joining the Entreprenista League? Sign up here for a free info session. Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.