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July 24, 2021 27 min

Dr. Friedman is a social psychologist who specializes in top performance. He's the author of The Best Place to Work and an amazing new book called Decoding Greatness: How the Best in the World Reverse Engineer Success.

Top 3 Value Bombs:

1. The reality is, the best in the world learned from their contemporaries, and they’re learning from their masters and mentors.

2. Reverse engineering is finding the best in the field and then working backward to figure out how they did it.

3. If you’re worried that studying somebody else’s work will reduce you to a hack, on the contrary, it’s going to make you more creative.

Order the book, submit your receipt, and get over $1,000 in bonus tools and trainings in your inbox immediately - Decoding Greatness Book

Sponsors:

HubSpot: Listen, learn, and grow with the HubSpot Podcast Network at HubSpot.com/podcastnetwork!

Nathan Gwilliam: Download your free Passion Marketing ebook to learn how to become a top priority for your ideal customers at PassionMarketing.com!

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