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July 14, 2021 27 min

Mike Kim is a strategist for personal brands. He’s consulted for thought leaders like John Maxwell and Donald Miller. He is the author of the book, You Are the Brand.

Top 3 Value Bombs:

1. Regardless of where you are on your entrepreneurial journey, we tend to see ourselves first through the lense of the organization or occupation that we work for, rather than really seeing that those skills are inherent to us.

2. Become the person you’re trying to sell to people. Do the hardwork of it. Entrepreneurship has a funny way of bringing out the best in you but also revealing the roughest parts of you.

3. Share 3 simple stories that lead into the insighting incident. Your founding story which is how you got into the industry, your business story which is how your company started, and the customers story which are the story of your clients and testimonials.

The 8-Step Blueprint to Showcase Your Unique Expertise & Build a Highly Profitable, Personally Fulfilling Business - You Are The Brand Book


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