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August 2, 2022 5 mins

At TEDx Fargo, I was inspired to think outside the fence by Jay Doan from Black Leg Ranch. #TEDxFargo

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Welcome to Ever Better Today: the daily podcast for creating your optimal business, career, or overall life in ten minutes or less. I’m Lisa Conners Vogt, Executive and Leadership Coach and founder of Ever Better Coaching and Consulting. Let’s jump in!

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In his TEDx Fargo talk, Jay Doan discussed how his family’s business continues to evolve.

They introduced new business ventures within the ranch including:  

  • A microbrewery
  • Selling and shipping grass-fed beef and bison
  • Hunting trips
  • Events like weddings and retreats

Jay discussed keeping the next generation engaged by thinking differently.

  • Recognize that evolving is important for any business and beneficial to employees and owners.
  • Acknowledge that you are ready to evolve the business by discussing ideas and preparing for change to happen over time. 
  • Research new ways of doing things. This may take you back to traditional ways!  
  • Get other people involved and excited about your ideas. 
  • Hire new staff and interns to bring renewed energy to new ventures.

How can you think outside the fence?

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